Phase Two of OMA's Campaign For Healthier Care Launched Today
TORONTO, March 26 /CNW/ - On behalf of Ontario's doctors, the Ontario
Medical Association (OMA) today released the "Six Principles of Healthier
Care," to serve as measure against which future health decisions can be
assessed. As the second phase of the OMA's multi-year Campaign for Healthier
Care, these principles will help facilitate discussions and shape future
decisions on health care in the province.
"In a year in which there will be major discussions about the future of
Ontario's health system, it is essential we have a common measure to assess
their merit," said Dr. David Bach, President of the OMA. "The Six Principles
for Healthier Care should help guide that debate. We must ensure that the
foundations being laid for the future are sound."
The "Six Principles" were formulated following discussions that took
place during the first phase of the Campaign for Healthier Care. They include:
1. Keep Patients Front and Centre.
2. Focus on the Future.
3. Be Specific.
4. Think Investment, Not Cost.
5. Apply What We Know Faster.
6. Start Now.
Given the anticipated release of the government's 10-year health plan and
the release of the party platforms in the lead up to the fall election
campaign, Ontarians will have much to consider regarding the future of their
health system. The OMA believes the "Six Principles of Healthier Care" will
help Ontarians gauge the plans presented to ensure they have the care they
need, when and where they need it, in the years to come.
"We need to focus, choose and begin work towards the revitalisation of
health care," said Dr. Bach. "Ontario's doctors are thinking ahead, and we
encourage all Ontarians to join the discussion."
The second phase of the Campaign for Healthier Care is a six-week, $1
million media campaign that will consist of radio and print advertising and an
enhanced Campaign website, www.healthiercare.ca - a forum where the public can
participate in the Healthier Care dialogue.
For further information:
For further information: OMA Media Relations at (416) 340-2862 or Toll
free at 1-800-286-7215 ext. 2862