New initiative seeks to get people active and take responsibility for
TORONTO, April 4 /CNW/ - ONTARIO WALKS 2007 is a new initiative supported
by the Ontario government, the Ontario Medical Association and a private
business to challenge Ontarians to add walking as a positive way to improve
their health and environmental well-being.
"Our government is pleased to partner with these groups to help people
lead more active and healthier lives," said Jim Watson, Minister of Health
Promotion. "This is another great example of how we are providing new
opportunities for physical activity at the community level."
ONTARIO WALKS has partnered with the Ministry of Health Promotion, the
Ontario Medical Association (OMA), Starbucks, Johnson & Johnson, Scotiabank,
and Anderson DDB to create this event.
"Physicians are strongly supportive of this initiative," said Dr. David
Bach, OMA president. "Regular exercise like walking provides tangible health
benefits and an improved sense of well-being. Coupled with the Smoke Free
Ontario Act, this has the potential of a significant impact on the health of
the people of Ontario."
ONTARIO WALKS is produced by Momentum 1 - Community In Motion, a
registered non-profit organization dedicated to motivating communities and
individuals in Ontario by encouraging self-reliance on personal and
"Something special happens when people take responsibility for their
wellness. They care more about their environment, about preserving and
enjoying nature. They adopt better health habits including more exercise and
better nutrition. They simply become more active, fit, aware, productive,
healthy & involved citizens", said Tom Fiore, President of Momentum 1 -
Community In Motion, the group responsible for organizing the event.
Ontario Walks events will take place Sunday mornings during the month of
May. The inaugural event in the series will feature Honourary Walk Leader Mr.
George Smitherman, Minister of Health & Long Term Care who will lead a walk in
Toronto to kick off a five-city walking tour on Sunday, April 29th.
Other scheduled walking tours will take place as follows:
- Ottawa on Sunday , May 6
- Toronto on Sunday, May 13th,
- London on Sunday, May 20th;
- Windsor on Monday, May 21st
- Sault Ste. Marie on Sunday, May 27th.
To join an Ontario Walks event near you, visit www.ontariowalks.com for
For further information:
For further information: ONTARIO WALKS: Tilla Seh, Media Relations
Officer, Tel: (905) 486-9889, Email: firstname.lastname@example.org, Web:
www.ontariowalks.com; ONTARIO MEDICAL ASSOCIATION, Media Hotline: Tel: (416)
340-2862, Toll-free: 1-800-268-7215 ext. 2862, Email: email@example.com, Web: