Ontario Students and Insurance Brokers Partner to Launch Campaign Against Drugs and Driving - "Dude, Where's My License" Contest Kicks Off Today



    TORONTO, Jan. 14 /CNW Telbec/ - Today, Ontario Students Against Impaired
Driving (OSAID) launched "Dude, Where's My License," a province-wide contest
which aims to create awareness among teens about the dangers of taking drugs
and driving.
    The campaign was made possible because of major sponsors such as the
Insurance Brokers Association of Ontario (IBAO), CTV and Pilot Insurance
Company, and was also supported by the Ontario Ministry of Community Safety
and Correctional Services.
    "We've seen that many teens aren't aware of the dangers of drugs and
driving," said OSAID Executive Director Matt Evans. "Most teens don't even
realize that doing drugs and driving is just as illegal and dangerous as
drinking and driving, so we're working to change that misconception."
    Evans said that he hopes that by launching this challenge for high school
students, they will learn about the legal and financial costs associated with
drugs and driving.
    There are two parts to the contest. First, students are invited to take a
simple three question true or false quiz available online at www.osaid.org.
Once completed, the quiz taker will be entered to win one of four laptop
computers, one of five $100 cash prizes, and one Much Music Video Dance Party
for his or her high school.
    Students are also invited to take part in the creative aspect of the
contest, which calls for them to create advertising, in either design
categories of poster, audio commercial or video commercial, which will educate
teens about the negative consequences of doing drugs and driving. Winners will
have their work distributed across the province to TV stations, radio stations
and newspapers in addition to being awarded cash amounts of $300, $200 and
$100.
    "Once again, IBAO is very proud to be associated with such a worthwhile
cause as OSAID," said IBAO CEO Randy Carroll. "Campaigns like these are vital
in keeping our communities and our teens safe."
    IBAO has supported OSAID in a variety ways for over a decade, and was
responsible for contributing a large portion of the funds necessary for the
promotion of the province-wide "Dude, Where's My License" campaign which
include CTV television ads.
    "The Ontario insurance brokers are great community partners, and we are
so thankful for their help once again," said Evans.

    OSAID reaches more than 300,000 students annually. Its goal is to strive
for the reduction and elimination of alcohol and other drug related injury and
death, with the focus on impaired driving.

    The Insurance Brokers Association of Ontario (IBAO) is a 'not for profit'
association that represents and serves the interests of over
10,000 independent Property & Casualty Insurance Brokers in the Province of
Ontario.




For further information:

For further information: Catherine Fortin LeFaivre, IBAO Public
Relations, Office: (613) 233-8906, Cell: (613) 447-1543,
catherine@impactcanada.com; www.ibao.com; For more information about the OSAID
"Dude, Where's My License" contest, visit www.osaid.org

Organization Profile

INSURANCE BROKERS ASSOCIATION OF ONTARIO

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Ontario Students Against Impaired Driving

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