Ontario Helps Attract More Visitors To Stratford



    McGuinty Government Invests In Shakespeare Festival

    TORONTO, May 8 /CNW/ -

    NEWS

    Ontario is helping to increase tourism at the province's most iconic
theatre festival.
    The province is investing $552,688 in the Stratford Shakespeare Festival
to enhance its marketing efforts and expand its theatrical offerings. Ontario
is helping attract tourists during challenging economic times by providing the
festival:

    
    -   $500,000 to support a marketing campaign aimed at domestic and U.S.
        travellers.

    -   $52,688 to support the one-man show Ever Yours, Oscar, which will
        complement the festival's production of The Importance of Being
        Earnest.
    
    Funding will benefit the entire regional tourism economy by drawing new
visitors, increasing ticket sales and encouraging more overnight stays.

    QUOTES

    "Ontario is helping to increase tourism at the province's world famous
Stratford Shakespeare Festival. The festival is a crucial economic hub for the
region. A stronger festival means more visitors, more jobs, and more economic
growth for the many local businesses that rely on tourism for their
livelihood."
    - John Wilkinson, MPP for Perth-Wellington

    "The Stratford Shakespeare Festival is a key contributor to Ontario's
tourism industry. By supporting the growth of this legendary festival, we
strengthen its role as an economic driver for the province and job creator for
the region."
    - Monique Smith, Minister of Tourism

    "To grow as a festival, we rely on world-class theatre productions as
well as strong marketing campaigns. Ontario's investment helps us on both
fronts by supporting an exciting theatrical event - Brian Bedford's one-man
show about Oscar Wilde - while greatly enhancing our ability to draw visitors
to Stratford."
    - Antoni Cimolino, General Director of the Stratford Shakespeare Festival

    
    QUICK FACTS

    -   Approximately 300,000 people in Ontario are directly or indirectly
        employed by the tourism industry.
    -   In 2007, tourists spent over $22 billion in Ontario
    -   The Stratford Shakespeare Festival contributes more than $145 million
        to Canada's gross domestic product each year and generates
        $55 million in tax revenue for all three levels of government.

    LEARN MORE

    Discover things to do in Ontario (http://www.ontariotravel.net/).

    Learn more about the Stratford Shakespeare Festival
(http://www.stratfordfestival.ca/).

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                                                     ontario.ca/tourism-news
                                                      Disponible en français
    





For further information:

For further information: Lisa Di Lollo, Tourism Minister's Office, (416)
325-4543; Mark Thompson, Communications Branch, (416) 325-8391

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