Ontario government provides financial support to Ontario craft brewers to market their products



    WATERLOO, ON, Sept. 29 /CNW/ - Brick Brewing Co. Limited (TSX: BRB)
announced today that it has received financial support from the Ontario
Government to market its brands.
    On September 26th the Ontario government announced that they will be
providing eight (8) million dollars in financial support to Ontario Craft
Brewers over the next four years. Brick Brewing Co. will receive additional
funding to assist in building and marketing Brick brands.
    "It is encouraging that the government recognizes the importance of a
strong, vibrant, locally owned and operated Ontario Craft brewing industry,"
said Jim Brickman Chairman and Founder. "This additional support will
definitely assist the Ontario Craft Brewers to market their brands to Ontario
beer consumers," he added.
    "In order to compete and grow in the Ontario market it is essential to
invest in marketing, to build and strengthen our brands," said George Croft
President and CEO. "This announcement is certainly good news for the Ontario
Craft Brewers Association, Brick Brewing Co. Limited and beer drinkers in
Ontario," added Croft.

    About Brick Brewing

    Brick Brewing Co. Limited is Ontario's largest Canadian-owned and
Canadian-based publicly held brewery. The Company is a regional brewer of
award winning premium quality and value beers. The Company, founded by Jim
Brickman in 1984, was the first craft brewery to start up in Ontario, and is
credited with pioneering the present day craft brewing renaissance in Canada.
Brick has complemented its J. R. Brickman Founder's Series and Waterloo Dark
premium craft beers with other popular brands such as Laker, Red Cap and
Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us
at www.brickbeer.com

    %SEDAR: 00003334E




For further information:

For further information: Jim Brickman, Executive Chairman & Founder,
Tel: (519) 576-9100 Ext. 232; George Croft, President & CEO, Tel: (519)
576-9100 Ext. 247 or Cell: (519) 498-0098, E-mail: info@brickbeer.com

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Brick Brewing Co. Limited

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