Ontario Federation of Agriculture Launches Web Show



    GUELPH, ON, Oct. 2 /CNW/ - Research from the University of Guelph
Ag-in-the-Media study found a strong desire for agricultural news in both
urban and rural centres.
    Renewed interest in the environment, local food and on-farm energy
production shows the appeal of farm stories is gaining strength after a long
gap in communications between the farm industry and their urban and rural
neighbours. The public want to know more about modern agriculture. Likewise
farmers want the public to understand the issues to regain consumer loyalty
and support sustainable farm practices.
    The Ontario Federation of Agriculture (OFA) is addressing these findings
by first launching a weekly audio newscast today called 'ONfarm News'.
    To keep its 38,000 members informed as well as raise awareness of modern
agriculture, the five-minute programme will feature stories and interviews
about current OFA issues as well as timely commodity information, government,
food, environment and energy stories.
    Radio stations and Ontario agriculture associations can subscribe to a
high quality version of the show and its individual interview clips for on-air
or web use through an RSS feed. The RSS address is
http://www.webcastcanada.ca/podcasting/onfarmnews.xml.
    By copying and pasting this address into iTunes or any other free podcast
player, subscribers will automatically be sent all audio from each week's
program.
    Media can also obtain text transcripts, proper spelling of names and
download clips directly off the web at this address:
http://www.webcastcanada.ca/onfarmnews/media.
    ONfarm News is believed to be the only weekly agriculture programme of
its kind in Ontario.

    The mission of the OFA is to improve the economic and social well-being
of farmers in cooperation with county, commodity and rural farm groups.





For further information:

For further information: Stacey Ferris-White, Corp. Communications Mgr.,
(519) 821-8883

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ONTARIO FEDERATION OF AGRICULTURE

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