TORONTO, Dec. 11 /CNW/ -
Research funded by the Ontario Federation of Agriculture (OFA) and
partners has shown a need and desire for agricultural content among community
media as well as urban outlets.
While agricultural issues were once the editorial mainstay of most rural
and many urban weekly newspapers, this relationship has changed as the farm
population shrunk. The communications gap between the farm industry and their
urban and rural neighbours continues to widen... even though agriculture is
the second largest contributor to the Ontario economy.
However, renewed interest in the environment, local food and on-farm
energy production shows the interest in farming stories is gaining strength -
your readers want to know more about modern agriculture. Likewise, our farmers
want the public to understand the issues to regain consumer loyalty and
provide support for sustainable farming practices.
With this communication gap in mind the OFA is implementing findings from
the University of Guelph Ag-in-the-media study. By clicking
www.ofa.on.ca/onfarm/resources.asp you will find the first set of an ongoing
series of features you will receive, or can access, on a weekly basis.
Designed to look at all aspects of the agricultural industry - from research
to food production, environment and renewable energy to alternative crops,
livestock management and buying local - the features are created by OFA and
its commodity partners to give readers a look past the farm gate and into the
world of agriculture and agri-food.
The features, submitted from various sectors of the industry, are yours
to use as you see fit. We'll send two out each week so that you can count on
them as part of your editorial line-up. We will attempt to send photos
whenever possible. Your advertising department can also use them if
farm-oriented copy is needed to compliment agricultural advertisements.
Your feedback will make this project successful. Suggestions for new
features are always welcome and copies of your editorial calendar would help
us align articles in a timely fashion. I look forward to speaking with you in
Corporate Communications Manager, OFA
The mission of the OFA is to improve the economic and social well-being
of farmers in cooperation with county, commodity and rural farm groups.
For further information:
For further information: Stacey Ferris-White, Corporate Communications
Manager, OFA, (519) 821-8883, Stacey.Ferris-White@ofa.on.ca