Ontario Doctors Launch Pre-Election Campaign



    Plan calls for focus on 4 key priorities - including a focus on health of
    kids.

    TORONTO, Sept. 4 /CNW/ - Today, the Ontario Medical Association (OMA)
released the "Four Priorities" that Ontario doctors believe are critical to
ensuring the future of health care in our province. This third phase of the
OMA's Campaign for Healthier Care is intended to help political leaders,
patients and health-care professionals understand the full scope of the
problems facing health-care in Ontario and to stimulate discussion on what we
can do now to fix our health system.
    "With the provincial election on the horizon, our political leaders are
defining how they are going to ensure care for Ontario's patients," said Dr.
Janice Willett, President of the OMA. "With this phase of the campaign we are
calling for a focus on 4 key areas that require immediate attention and
investment."

    
    The "Four Priorities" doctors have deemed essential to improving patient
care are:

    -  Fix the shortage of health care professionals.
    Ontario is short 2,000 doctors and 8,000 nurses. We'd lose another 2,500
    doctors if those who are 65 and over decided to retire. We need
    to do more, faster, to retain and train new professionals.

    -  Implement the patient e-record.
    The costs to patient safety and efficiency of not having the e-record are
    too high. We must invest what it takes, and accelerate the timetable.

    -  Ensure the right care, when, where and how people need it.
    We need to ensure that patients are accessing the right care from the
    right providers as close to home as possible. It's essential that the
    quality of care is not compromised.

    -  Commit to raising a generation of healthier kids.
    Obesity and exposure to second-hand smoke continue to put kids at risk.
    We must do more to ensure that kids don't have to spend a lifetime living
    with serious illness.
    

    According to various studies, our population is growing and a large
portion of Ontarians are older and facing higher rates of chronic disease.
Unless we focus on these priorities, doctors fear our health-care system will
not be able to cope with growing patient needs.
    "By outlining the areas of our system that we need to focus on, doctors
are hopeful that our provincial leaders will see that with the right
commitment and investment we will have the kind of health system that Ontario
will need," said Dr. Willett.
    The third phase of the Campaign for Healthier Care begins next week. The
$500,000 media campaign consists of radio and print advertising and a Campaign
website, www.healthiercare.ca - with a forum where the public can hear and see
the ads and participate in the Healthier Care dialogue.




For further information:

For further information: please contact the Media Relations Department
at the Ontario Medical Association at (416) 340-2862 or toll-free
1-800-268-7215 ext. 2862


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890