TORONTO, April 4 /CNW/ - The Ontario Cricket Association and RBC Royal
Bank have signed a sponsorship agreement for the 2011 cricket playing
season. The agreement is part of RBC's ongoing commitment to grassroots
cricket in Canada.
The sponsorship agreement will allow the OCA to grow the Under 19 youth
cricket development program and help Ontario's elite players reach
their potential through extra coaching and higher competition.
"This is an historic event with some very positive consequences for
cricket in Ontario" said Mohan (Mike) Kendall, President of Ontario
Cricket Association. "Never before has such a highly respected
organization made such a commitment to the OCA and its goals. This
demonstrates RBC's commitment to cricket and to our organization."
This agreement further validates RBC's deep commitment to cricket in
Ontario. "Our support of cricket is part of our ongoing efforts to
build deeper connections with multicultural communities in ways that
are relevant and meaningful." added Jennifer Tory, RBC's regional
president for Greater Toronto. "Our goal is to create a legacy that
will let people in Ontario's communities build on their love of cricket
and pass along a cherished tradition to their children."
RBC's ongoing commitment to cricket
In addition to this sponsorship agreement with the OCA, RBC helps
develop cricket infrastructure in many of Canada's vibrant
multicultural communities. Over the past four years, the 'RBC Wicket
Cricket' in-school program has delivered free cricket equipment and
resources to more than 1,100 schools across the country, and RBC has
contributed more than $200,000 to help municipalities, recreation
centres and cricket clubs improve their facilities and better service
the enormous demand for cricket programming in urban centres.
"Youth and Elite players are essential to the backbone of cricket in
Ontario" said Mr. Kendall. "Thanks to the support of RBC, we can offer
our cricket coaches and young cricketers better opportunities and
facilities to practice and enjoy the sport of cricket"
Details of the agreement will be posted on the OCA website shortly.
ABOUT THE OCA
Ontario Cricket Association was formed in 1949 and incorporated in July
1977. Among other responsibilities, OCA as a body, is to act as liaison
between its member leagues and various Cricketing bodies in Canada,
Government and Sports Agencies and other Provincial
Bodies/Associations. OCA is responsible for managing, administering,
growth and development of Cricket in the Province of Ontario with
special emphasis on development of youth Cricket from grass root level.
Also, OCA's prime objective is to foster relationship among its member
leagues and invite other non-member leagues within the province of
Ontario to partner and become members of OCA. Ontario Cricket
Association is the provincial body, from the province of Ontario, fully
committed to the advancement of Cricket in Canada.
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate
under the master brand name RBC. We are Canada's largest bank as
measured by assets and market capitalization, and among the largest
banks in the world, based on market capitalization. We are one of North
America's leading diversified financial service companies, and provide
personal and commercial banking, wealth management services, insurance,
corporate and investment banking and transaction processing services on
a global basis. We employ approximately 79,000 full- and part-time
employees who serve close to 18 million personal, business, public
sector and institutional clients through offices in Canada, the U.S.
and 56 other countries. For more information, please visit rbc.com.
SOURCE RBC Royal Bank - Public Affairs
For further information:
Mohan (Mike) Kendall
Director of Communications, Greater Toronto