Ontario Cricket Association (OCA) signs sponsorship agreement with RBC Royal Bank

TORONTO, April 4 /CNW/ - The Ontario Cricket Association and RBC Royal Bank have signed a sponsorship agreement for the 2011 cricket playing season. The agreement is part of RBC's ongoing commitment to grassroots cricket in Canada.

The sponsorship agreement will allow the OCA to grow the Under 19 youth cricket development program and help Ontario's elite players reach their potential through extra coaching and higher competition.

"This is an historic event with some very positive consequences for cricket in Ontario" said Mohan (Mike) Kendall, President of Ontario Cricket Association. "Never before has such a highly respected organization made such a commitment to the OCA and its goals. This demonstrates RBC's commitment to cricket and to our organization."

This agreement further validates RBC's deep commitment to cricket in Ontario. "Our support of cricket is part of our ongoing efforts to build deeper connections with multicultural communities in ways that are relevant and meaningful." added Jennifer Tory, RBC's regional president for Greater Toronto. "Our goal is to create a legacy that will let people in Ontario's communities build on their love of cricket and pass along a cherished tradition to their children."

RBC's ongoing commitment to cricket

In addition to this sponsorship agreement with the OCA, RBC helps develop cricket infrastructure in many of Canada's vibrant multicultural communities. Over the past four years, the 'RBC Wicket Cricket' in-school program has delivered free cricket equipment and resources to more than 1,100 schools across the country, and RBC has contributed more than $200,000 to help municipalities, recreation centres and cricket clubs improve their facilities and better service the enormous demand for cricket programming in urban centres.

"Youth and Elite players are essential to the backbone of cricket in Ontario" said Mr. Kendall. "Thanks to the support of RBC, we can offer our cricket coaches and young cricketers better opportunities and facilities to practice and enjoy the sport of cricket"

Details of the agreement will be posted on the OCA website shortly.

ABOUT THE OCA

Ontario Cricket Association was formed in 1949 and incorporated in July 1977. Among other responsibilities, OCA as a body, is to act as liaison between its member leagues and various Cricketing bodies in Canada, Government and Sports Agencies and other Provincial Bodies/Associations. OCA is responsible for managing, administering, growth and development of Cricket in the Province of Ontario with special emphasis on development of youth Cricket from grass root level. Also, OCA's prime objective is to foster relationship among its member leagues and invite other non-member leagues within the province of Ontario to partner and become members of OCA. Ontario Cricket Association is the provincial body, from the province of Ontario, fully committed to the advancement of Cricket in Canada. 

ABOUT RBC

Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under the master brand name RBC. We are Canada's largest bank as measured by assets and market capitalization, and among the largest banks in the world, based on market capitalization. We are one of North America's leading diversified financial service companies, and provide personal and commercial banking, wealth management services, insurance, corporate and investment banking and transaction processing services on a global basis. We employ approximately 79,000 full- and part-time employees who serve close to 18 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 56 other countries. For more information, please visit rbc.com.

SOURCE RBC Royal Bank - Public Affairs

For further information:

OCA:
Mohan (Mike) Kendall
President
519-498-2325
panexpresstravel@gmail.com

RBC:
Mark Hamill
Director of Communications, Greater Toronto
416-974-3900
mark.hamill@rbc.com

Organization Profile

RBC Royal Bank - Public Affairs & Community Relations

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