Online marketing growth propels Rare Method forward in Q1



    CALGARY, Nov. 29 /CNW/ - Rare Method today announced consolidated
financial results for the quarter ended September 30, 2007. For Q1, Rare
Method recorded revenue of $3.39 million, up 84% from $1.84 million a year
ago, and EBITDA (Earnings before interest, taxes, stock-based compensation,
and depreciation and amortization) of $264,024 up 153% from $104,420 a year
ago. Comparisons of Rare Method's Q1 2008 results to Q1 2007 are provided
below:

    
    -------------------------------------------------------------------------
    Description                        Q1 2008          Q1 2007      Increase
    -------------------------------------------------------------------------
    Revenue                         $3.39 million    $1.84 million      84%
    -------------------------------------------------------------------------
    Gross Income                    $2.43 million    $1.47 million      65%
    -------------------------------------------------------------------------
    EBITDA                          $     264,024    $     104,420     153%
    -------------------------------------------------------------------------
    Normalized Earnings (1)         $     115,704    $      50,651     128%
    -------------------------------------------------------------------------
    EPS (1) & (2)                   $       0.004    $       0.002
    -------------------------------------------------------------------------
    (1) Excludes one time severance payment of $169,217
    (2) Earnings Per Share (basic and diluted)

    "In Q1 2008, we continued to focus on growing our integrated interactive
marketing business in Canada and the US. With the addition of our Salt Lake
City office, we are well positioned to continue with our growth strategy as we
win significant opportunities on both sides of the border. I am very
optimistic that this momentum will continue in Q2 and the remainder of fiscal
2008," says Rare Method president Tom Short.
    Consistent with the strategic objectives outlined in our year-end report,
the following are some of the highlights of first quarter:

    -   We achieved record revenues of $3.39 million in Q1, which represents
        an 84% increase from the same period last year;
    -   Our US revenue as a percentage of total revenue continued to grow and
        reached 32% in the first quarter of 2008, compared to 15% for the
        same period last year;
    -   Our gross income increased 65% from Q1 2007, which is a direct result
        of an increase in accounts that are investing heavily in integrated
        interactive marketing programs
    -   Our EBITDA increased 153% over the same period last year, which is a
        direct result of our focus on larger clients and managing online
        media dollars
    

    "We have made significant progress building a foundation that will allow
us to capitalize on the major movement to online advertising by organizations
of all sizes, which is expected to double in the next 3 years to 40 billion
dollars in North America. We have also been working to solidify our integrated
marketing offering and believe strongly that "Idea-Driven" and "Media-Neutral"
agencies with deep digital capabilities will be highly attractive to all
organizations that are looking to consolidate their marketing programs as they
increase their online spend. With our recent reorganization we intend to
accelerate that positioning and to invest aggressively in this model. This
aggressive growth plan could cause volatility in our bottom line results in
the coming quarters. We feel this is warranted to capitalize on the rapid
growth potential in the developing online market," concludes Mr. Short.

    For detailed financial statements, please visit:
www.raremethod.com/investors_investors_financial.htm

    About Rare Method Interactive Corp.

    Rare Method (TSX-V: RAM) is a leading interactive marketing firm that
designs, builds, implements and optimizes strategic interactive marketing
programs that acquire, convert and retain customers. Rare Method offers a full
range of interactive marketing services including interactive marketing
strategies, creative development, technology development, implementation of
interactive marketing programs and campaign optimization. Rare Method has
offices in Calgary, Alberta and Salt Lake City, Utah and was recognized as
Alberta's 2nd fastest growing company by Alberta Venture magazine in 2007.
www.raremethod.com

    The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.

    %SEDAR: 00014945E




For further information:

For further information: Investor: Mr. Tom Short, President, Rare
Method, (403) 543-4500, tom.short@raremethod.com

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Rare Method Interactive Corp.

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