Online Battle of the Bands Begins - Canadians Pick the Winner



    Yahoo! Canada and Universal Music want users to rate and review their
    favourite videos on "Up Your Music"

    TORONTO, April 24 /CNW/ - Play your part in discovering a new Canadian
band by rating their music videos on Yahoo! Canada's "Up Your Music" site.
    Yahoo! Canada and Universal Music Canada teamed up to give independent
musicians a shot at stardom by uploading their videos onto the "Up Yours"
microsite www.upyourmusic.ca. Hundreds of videos were posted, thousands of
users rated and reviewed the footage and the top ten finalists were announced
on April 17, 2007 at midnight.
    Now Yahoo! users unite to review and rate their favourites. The top three
will be announced on May 1, 2007 and it's up to users to pick the winner.
    "This contest is probably the country's biggest online battle of the
bands, and there is still time for users to rate and review bands to influence
who will rise to the top," said Kerry Munro, General Manager at Yahoo! Canada.
"Music and video have had a huge impact online and we are happy to provide
users with the tools to connect them with up-and-coming Canadian artists and
include them in the process of choosing the winner."

    
    Facts and figures:
    -   Over 500 videos uploaded from more than 300 artists across the
        country
    -   Over 140,000 video streams
    -   Top ten finalists from Ontario, BC, Alberta and PEI
    -   Finalists and more features on the site (www.upyourmusic.ca)

    The estimated value of the Grand Prize is $35,000.00 but one can't put a
price tag on the publicity, promotion and star quality the group will get when
they win this contest.

    Prize details:
    -   $10,000.00
    -   30 hours of studio time at Metal Works
    -   A Metal Works scholarship
    -   Music gear
    -   And the chance to score a recording deal with Universal Music Canada
    

    Yahoo! reaches over 71 per cent of the Canadian online population each
month. This contest connects its users to independent music artists across the
country opening up a new way for bands to reach fans and potential fans with
stardom on the rise.

    About Universal Music Canada

    Universal Music Canada, a unit of Universal Music Group, is Canada's
leading music organization maintaining a current market share of 37.8%. For
further information on Universal Music Canada please visit www.umusic.ca.

    About Yahoo! Canada

    Yahoo! Canada Co. is a leading Internet destination that provides online
products and services to meet the needs of Canadians and offers a range of
tools and marketing solutions for businesses to connect with Internet users.
Yahoo! Canada services Canadians in both English and in French through its
sites, www.yahoo.ca and www.yahoo.qc. Yahoo! Canada is headquartered in
Toronto, Ontario.





For further information:

For further information: Julia Stein, Fleishman-Hillard, (416) 645-3683,
julia.stein@fleishman.ca; Clive Hobson, Yahoo! Canada, (416) 848-6184,
chobson@yahoo-inc.com

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