One Young World Unveils Findings of Global Survey of 20-Somethings and Launches YouTube Contest to Identify Future Leaders to be Delegates at Inaugural World Summit



    
    Global Nonprofit Calls 20-Somethings Worldwide to Participate in Phase III
    Online Survey

    Inaugural Summit in 2010 to Feature Counsellors Kofi Annan, Archbishop
    Desmond Tutu, Bob Geldof, Professor Nick Haysom, EMI Music Chief Executive
    Elio Leoni Sceti and Oscar Morales





    
    LONDON, Aug. 5 /CNW/ -- One Young World, the global nonprofit
organization that serves as a platform to raise the voice of the next
generation of world leaders on global issues, has unveiled the findings of a
global survey of mid-20-somethings addressing the topics of Environment,
Business, Politics, Media and Religion.  Co-founders David Jones and Kate
Robertson presented the findings in London on Friday, alongside Carole Stone,
Managing Director of YouGovStone, just-announced Counsellor Oscar Morales and
philanthropist Bill Liao.

    "The way to create a better future is to listen to and empower the
leaders of the future. The digital revolution has not only given this
generation of young people access to knowledge and information on an
unprecedented scale but it has also given them massive influence. We've
founded One Young World to help empower the leaders of tomorrow to shape a
better future."
    
    -David Jones

    
    The event also marked the launch of two initiatives aimed at gathering
input from the world's 20-somethings on critical issues:
    
    --  YouTube contest: People born between 1984 and 1986 from around the
        world can go to www.youtube.com/OneYoungWorld upload their video
        submissions on YouTube's One Young World Channel, to be voted on by
the
        YouTube community.  Those with the most votes will be invited to be
        Delegates at the 2010 Inaugural Summit in London.

    --  Phase III Survey: People born between 1984 and 1986 can log on to
        http://oneyoungworld.com/global-consultation/index.html to participate
        in the next phase of survey research, by completing an online survey
        about today's key issues.

    
    "The global consultation process is vital to engendering a productive
dialogue at the One Young World Inaugural Summit in February, which is why we
are launching Phase III through social networking and online communities,"
said Robertson, who also serves as Group Chairman of Euro RSCG UK.

    Survey findings will be used to shape the program at the One Young World
Inaugural Summit on 8-10 February, 2010, which will be attended by designated
One Young World Counsellors, including Kofi Annan, Archbishop Desmond Tutu,
Bob Geldof, Professor Nick Haysom, EMI Music Chief Executive Elio Leoni Sceti
and Oscar Morales.  The One Young World Annual Summit will be a yearly global
gathering of future leaders that is truly representative of the world's
population -- weighted for the first time ever to reflect the most populated
regions and countries, and not necessarily the richest or most politically
influential.

    "I hope that the delegates of One Young World, the ones who will inherit
this planet, will join us as partners in the Global Alliance for Climate
Justice."
    
    -Kofi Annan

    
    "This One Young World idea says surely there's a way we can get ahead of
the game and plot the way we would like it to be, rather than reacting to the
events that happen to us."
    
    -Bob Geldof

    
    "We want to see this world different world; a peaceful world, a more
compassionate world.  And so we appeal to you, please send the best that you
have, the next generation of leaders."
    
    -Archbishop Desmond Tutu

    
    "One Young World is indeed a project that will change the world right
now, and for good. The power of youth is an amazing thing, and One Young World
is tailored to embrace that power and make it work for the sake of mankind,"
said Morales, who is renowned for leveraging social media to organize "One
Million Voices Against FARC" to protest the Revolutionary Armed Forces of
Colombia (FARC).

    The global surveys are part of the Global Consultation Process, monitored
by research consultancy YouGovStone, which is designed to identify key topics
for the One Young World draft resolutions and Annual Summit plenary sessions,
as well as to inform ongoing One Young World discussion and debate.  Phase I
(completed June 2008) and Phase II (completed June 2009) research represents
the views of 23- to 27-year-olds throughout the world. The Phase II findings,
unveiled today, highlight the views of more than 9,000 20-somethings from 22
countries representing a mix of advanced, newly industrialized and developing
nations in Europe, Asia, Latin America, North America, the Middle East and
North Africa.
    

    Following is a snapshot of some of the highlights of the Phase II survey:

    ON THE ENVIRONMENT:
    
    Respondents across all groupings see themselves as environmentally
conscious (72% in advanced nations, 87% in industrialized nations and 80% in
the Middle East and North Africa), and 80% agree that people are currently not
taking enough responsibility for their own carbon footprint.  50% of
respondents in newly industrialized countries feel optimistic about the future
of the planet, while the number drops to just 28% in advanced economies.
Although there is widespread agreement about the need to be environmentally
responsible, actual steps taken to reduce personal impact vary greatly among
the groupings, with plastic bag re-use and household recycling prolific in
advanced nations and buying organic products and using less energy common in
other countries.
    

    ON BUSINESS:
    
    This category of questions showed perhaps the greatest disparity between
the ideal and the real. Although the global majority of respondents believe
that multinational corporations must behave responsibly and ethically (as high
as 80% in newly industrialized nations), few (from 26-31%) believe this is
possible. Although there is some recognition of the role of global business in
the relief of poverty through job creation (61% in newly industrialized
nations), fewer believe that the goals of global business and citizens' rights
can ever be aligned (from 39-53%).
    

    ON POLITICS:
    
    Overall, a small minority of respondents felt that their concerns were
properly represented by politicians in their country, though this number
jumped to 45% in the Middle East.  Among the three groupings, respondents in
newly industrialized nations and the Middle East and North Africa most closely
follow politics, both locally and globally.  A majority of respondents in
newly industrialized nations, 65%, expressed concern about corruption among
their political leaders, compared to 42% in advanced nations.  Mexico, Greece
and India received the highest corruption scores. The overwhelming majority of
global respondents agreed that human rights should trump politics, with the
percentage, 92%, being particularly high in the Middle East and North Africa.
    

    ON MEDIA:
    
    There is global support among respondents for freedom of speech as an
essential component of a successful society and for the need to regulate news
media to be sure it is independent of corporate and state bias.  The smallest
majority in support for media regulation, 64%, reside in advanced nations,
with the numbers climbing to 76% and 85% in newly industrialized and
developing nations respectively.  Across groupings, more than 65% of
respondents are increasingly getting their news via the Internet, while TV
remains a top news source in the form of both new bulletins and 24-hour cable
news networks.
    

    ON RELIGION(*):
    
    The survey showed that there is widespread concern that religious
conflict will be a hallmark of the 21st century and that extremist behavior
should be eradicated.  80% of those surveyed agreed that war must never be
carried out in the name of religion.  Respondents in advanced economies, such
as Germany, Japan and the United States, tended to be more spiritual than
religious, with only 23% agreeing that the world is a better place with
organized religion, compared to 53% in newly industrialized nations, such as
India and China.

    To learn more, and to see video of the event, go to
www.oneyoungworldpresskit.com.
    

    About One Young World
    
    One Young World is a global nonprofit organization co-founded by
advertising executives David Jones and Kate Robertson in 2009 as a platform to
raise the voice of the next generation of world leaders, and help 23- to
27-year-olds throughout the world engender a discourse on today's global
issues. One Young World's Inaugural Summit, which will be held in London 8-10
February, 2010 will be a global gathering of future leaders that is truly
representative of the world's population -- weighted for the first time ever
to reflect the most populated regions and countries, and not necessarily the
richest or most politically influential. One Young World Summit will be held
every year in a different location, and be attended by new Delegates and
Counsellors.  Further information about One Young World is available at
www.oneyoungworld.com, on Facebook, on Twitter
(http://twitter.com/OneYoungWorld) and on YouTube
(www.youtube.com/OneYoungWorld).

    (*)Respondents from the Middle East and North Africa did not participate in
this portion of the survey research.
    


    




For further information:

For further information: Theresa Tepper, +1-212-475-6303,
ttepper@powellny.com Web Site: http://www.oneyoungworld.com

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