BOSTON, Oct. 23 /CNW/ -- MITX, the Massachusetts Innovation and
Technology Exchange, has announced the finalists for the 13th Annual
Interactive Awards and One to One interactive has received ten nominations
across six different award categories.
"We are truly honoured to receive the highest number of nominations for
the 2008 MITX Awards," said Jeremi Karnell, Co-Founder and President of One to
One Interactive. "We see this recognition as a testament to the incredible
momentum which we have been able to develop for our growing list of Fortune
1000 clients over the past year and which will continue to accelerate us into
The Veramyst Product Launch, which OTOi, a One to One Interactive
Company, executed on behalf of client GlaxoSmithKline, has been nominated for
the Best Biotechnology & Pharmaceuticals category. This project entailed a
unified, cross-media product launch of a new allergy medicine brand, Veramyst,
which resulted in tens of thousands of prospects for GlaxoSmithKline, greatly
exceeding benchmarks and expectations.
Five initiatives conducted on behalf of client Comcast, have been
nominated for various categories including Best Direct Response Campaign, Best
Use of Search, Best Use of Video and Best Use of Sponsorship. One the search
and acquisition front, OTOi's campaigns have exceeded Comcast's goals by a
large margin and have been acknowledge by third party networks, such as
Google, as being the most effective and efficient search marketing and
customer acquisition campaigns worldwide (from a traffic, click-through,
conversion and ROI perspective).
The Comcast World of Warcraft Machinima Music Video Contest, conducted by
OTOi for Comcast and Blizzard, was nominated for the Best Use of Video
category. Driving millions of unique impressions as well as the most
user-generated submissions that any Machinima contest has ever generated for
Blizzard/WOW to date, the campaign greatly exceeded client expectations.
OTOlabs, a One to One Interactive company, has received four MITX Award
nominations including the Network World iDemand branded desktop application.
The iDemand branded desktop application has enabled Network World Magazine
Publishing to raise customer affinity by 4-5 times normal rates, grow magazine
circulation despite declining industry rates, and has already saved the
company hundreds of thousands of dollars in paper delivery costs.
Other nominations for OTOlabs include the Fox Family Guy "Save the Couch"
ScreenMate Game and the Sacramento Kings 411 branded desktop application
(Entertainment/Sports category) as well as the Papa John's MyPapa Widget
network and the Network World iDemand branded desktop application (for the
Rich Internet Application category).
About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers
Established in 1997, One to One Interactive is the first enterprise to
assemble a complete solution for brands, agencies, and publishers executing
one-to-one marketing strategies. By bringing together one of the nation's
leading digital marketing, the worlds most comprehensive portfolio of
permission marketing platforms, unique performance agencies based social media
networks, and cutting edge neuromarketing research techniques, the companies
of One to One Interactive build informed and creative customer/constituent
strategies on the belief that digital media's ability to enable engaging
one-to-one dialogues is the future of marketing.
Please visit one of One to One Interactive's web sites for more
-- One to One Interactive: http://www.onetooneinteractive.com
-- OTOi: http://www.otoi.com
-- OTOlabs: http://www.otolabs.com
-- OTOnetworks: http://www.otonetworks.com
-- Green Student U: http://www.greenstudentu.com
-- Student Finance Domain: http://www.studentfinancedomain.com
-- Study Abroad Domain: http://www.studyabroaddomain.com
-- OTOinsights: http://www.otoinsights.com
-- Quantemo: http://www.quantemo.com
Contact: Jeremi Karnell
One to One Interactive
jkarnell [at] onetooneinteractive.com
For further information:
For further information: Jeremi Karnell of One to One Interactive,
+1-617-425-7369, jkarnell [at] onetooneinteractive.com Web Site: