One-Pound Bunny Reigns Supreme at Wal-Mart!



    Wal-Mart unveils top 10 most popular Easter gifts for 2007

    MISSISSAUGA, ON, April 5 /CNW/ - In anticipation of the annual
last-minute Easter retail rush, Wal-Mart Canada today announced the expected
top-10 most popular Easter gifts in Canada, as determined by sales data and a
poll of Wal-Mart's team of Canadian product buyers. The top gifts underline
the popularity of traditions, including egg decorating, gift baskets,
chocolate bunnies, family gatherings and the arrival of Spring.
    
    The following are expected top-selling items in the days leading to
Easter.

    1.  One-Pound Solid Chocolate Easter Bunnies - $1.97
        ------------------------------------------------
    The reigning champion of Easter gifts remains the one-pound, solid-
    chocolate bunny. "We expect to sell millions," said Pat Whitehall, Wal-
    Mart Canada's candy buyer. "Every year one-pound bunnies are the
    undisputed champ of the Easter chocolate aisle - but this year mini eggs
    are a close contender."

    2.  Pre-Filled Easter Baskets - $12.94 - $18.87
        -------------------------------------------
    Gift baskets are an obvious choice when searching for the perfect gift
    idea. Wal-Mart's Easter baskets are filled with Easter goodies including
    candies, chocolates, bunnies and games.

    3.  Fill-It-Yourself Easter Baskets - $0.94 - $2.86
        -----------------------------------------------
    The newest trend in Easter baskets is personalization. For the fill-it-
    yourselfer, Wal-Mart has baskets of various sizes, materials and colours,
    as well as filler grass, plastic or chocolate eggs, and toys of all
    kinds. "Behind Christmas, Easter is actually the second biggest time of
    the year for toys," said Don Cameron, the head of Wal-Mart Canada's toy
    buying division.

    4.  Egg Colouring Kits - $1.93
        --------------------------
    Also for the do-it-yourselfer, Easter is a wonderful holiday for kid-
    friendly crafts including the traditional art of egg decorating. At Wal-
    Mart, kids can choose from dazzling, rainbow, speckle or shimmering egg
    colouring kits - an inexpensive and fun way to turn a plain egg into a
    seasonal decoration.

    5.  Easter Lilies - $5.97
        ---------------------
    Easter lilies make great hostess gifts. Lilies embody the spiritual
    essence of Easter and the beginning of spring and the opening of Wal-Mart
    Garden Centres. These blossoms symbolize purity, hope and life and are
    available in 6" decorated pots.

    6.  Easter Movies - $9.66 - $18.83
        ------------------------------
    Easter is a time for family gathering. For parents who want to teach
    their children about the holiday and for kids who want to follow their
    favourite characters on the annual Easter egg hunt, Wal-Mart boasts an
    extensive selection of Easter-themed movies for the entire family.
        -  The Greatest Story Ever Told - $9.66
        -  Dora Egg Hunt, It's the Easter Beagle, Charlie Brown - $13.93
        -  Ten Commandments - $14.83
        -  Barney Hit East Movie Packs - $18.83

    7.  Wal-Mart Gift Card
        ------------------
    Wal-Mart gift cards remain the perfect gift choice for any individual at
    any time of year and especially at Easter.

    8.  Easter Plush - $3.96 - $12.36
        -----------------------------
    When one thinks of Easter, the Easter bunny almost always comes to mind.
    Wal-Mart boasts an impressive selection of plush Easter bunnies in
    assorted sizes and colours to add to any gift basket or to give on its
    own.

    9.  Rain Boots - $9.77 - $27.97
        ---------------------------
    This spring, rain boots are the hottest fashion accessory and are a must-
    have for Easter egg hunts. In rain or shine, Easter egg hunts will go on!
    Wal-Mart carries an extensive collection of rain boots for adults and
    children in assorted styles, sizes and colours.

    10. Easter Photo Prints - $.19 and up
        ---------------------------------
    Easter is a great time to take photos. Add a free Easter border to any of
    your 4x6, 5x7 or 8x10 at a local Wal-Mart one-hour photo lab. Kevin
    Sorby, director of technical services for Wal-mart Canada says, "Easter
    photo prints can be given to family and friends as cards and to fill
    holiday scrapbooks."
    

    About Wal-Mart Canada Corp.
    ---------------------------
    Established in 1994 and headquartered in Mississauga, Ontario, Wal-Mart
Canada operates a growing network of 290 outlets nationwide. In recent years
more than 100 Canadian communities have lobbied or petitioned to have a
Wal-Mart built in their towns. The company employs more than 70,000 Canadians
and has been ranked one of Canada's best employers five of the past six years
by international human-resources firm Hewitt Associates and Report on Business
Magazine.





For further information:

For further information: Felicia Fefer at (905) 821-2111


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