One million people reducing their environmental footprint can't be wrong



    Over 16,000 Canadian drivers join their counterparts around the world in
    embracing Toyota and Lexus hybrids

    TORONTO, June 7 /CNW/ - Today Toyota Canada Inc. (TCI) announced that to
date, over 16,000 Canadians joined with environmentally conscious consumers
world wide to push hybrid sales to over 1 million units since Toyota Motor
Corporation (TMC) introduced the Toyota Prius - the world's first
mass-produced hybrid vehicle - in 1997. In so doing, motorists have reduced
their environmental footprint by choosing a low-emission, fuel-efficient
gasoline electric hybrid vehicles from Toyota or Lexus. TMC today announced
that as of the end of May 2007, 1,047,000 hybrid vehicles have been sold
worldwide. In Canada, cumulative sales of Toyota and Lexus hybrids reached
16,066.
    "This is a significant milestone in the adoption of next generation
technology to help us lessen our dependence upon fossil fuels and our
environmental footprint," observed Yoichi Tomihara, President and CEO of
Toyota Canada Inc. "The fact that Toyota has put more than one million
hybrid-powered cars and SUVs on the road over the past ten years should lay to
rest any reservations that people have about the viability and long-term
reliability of these fuel efficient, low emissions vehicles. Canadians should
be proud of the contribution they have made to this worthwhile endeavour."
    40 years ago, Toyota recognized the need for research and development on
the reduction of environmental impact from automobiles and manufacturing. In
1997, Toyota became the first automaker to mass-produce a hybrid vehicle, when
it introduced the Prius to the Japanese market two years ahead of schedule.
This Prius, a compact car, came to Canada in July 2000. Just three years
later, advances in Toyota's hybrid technology enabled the company to upgrade
the Prius to a mid-size liftback with more power and even fewer emissions,
while offering it at the same price as the compact it replaced.
    Meantime, the company has expanded its hybrid offerings. In addition to
the Prius, Toyota Canada also offers the clean, efficient and powerful Camry
Hybrid sedan and the Highlander Hybrid intermediate SUV under the Toyota
badge... and the performance-oriented GS 450h hybrid luxury sedan and RX 400h
luxury hybrid SUV under the Lexus badge.
    "Canadians are more concerned about the environment today than ever
before, yet also realize that in a country as large and sparsely populated as
ours, they need the benefits of personal transportation," Mr. Tomihara
continued. "We're thrilled that so many Canadians want to make things better
for the planet by making an environmentally responsible choice when purchasing
a new vehicle. We're pleased that we can help by offering a broad range of
clean, efficient, and powerful hybrid cars and SUVs in both our Toyota and
Lexus lines."
    This important milestone falls during Canadian Environment week. Toyota
is involved in several activities, such as: the Toyota Hybrid Tour (kicked off
in Ottawa this week), Toronto Smog Summit - Clean Air Day Award, Strategy
Magazine's Social Responsibility Forum, and Salon nationale de
l'environnement.

    
    Hybrid highlights:
    -  As of May 2007, Canadians had put 8,039 Toyota Prius hybrid vehicles
       on the road. 1008 hybrids were sold in May alone - more than all Prius
       vehicles sold in its first three years in Canada.
    -  As of last month, Toyota Highlander Hybrid saw 1,734 in sales since
       its launch in May 2005. So far this year, over 30 percent of all
       Highlanders sold were hybrid models. The much anticipated all-new 2008
       Highlander Hybrid will go on-sale in fall of 2007.
    -  Toyota has sold 4,155 of the Automobile Journalists Association of
       Canada 2007 Canadian Car of the Year Camry Hybrid since this mid-size
       sedan was introduced to Canada in May 2006. As of this year, Camry
       Hybrid accounts for 18 % of all Camry vehicles sold in this country.
    -  As of the end of May, 2007 there are 1976 Lexus RX 400h luxury hybrid
       SUVs in Canada. First introduced in May 2005, the RX 400h now
       comprises almost 1 quarter of all RX sales.
    -  In May 2007, 63 percent of GS sales came from the GS 450h performance
       luxury sedan. GS 450h was first introduced in May 2006..
    -  The Lexus Hybrid Drive will reach a new level of performance this
       fall, when Lexus introduces the long-wheelbase, prestige luxury hybrid
       sedan, the LS 600h L to Canada.
    





For further information:

For further information: TOYOTA CANADA INC., Kathryn Ruhland, Public
Relations Manager, (416) 431-8333, media@toyota.ca


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