One in four Quebeckers admit to littering, poll shows

    But help is on its way: 4,500 Quebeckers expected to register for the
               TD Great Canadian Shoreline Cleanup in September

    MONTREAL, Aug. 20 /CNW Telbec/ - One out of every four Quebeckers admit
to littering compared to one out of every three Canadians according to a new
poll sponsored by the TD Great Canadian Shoreline Cleanup (TD GCSC). A
national conservation initiative, the TD GCSC was started by the Vancouver
Aquarium in 1994 and is expected to draw some 75,000 registrants, from
September 19-27 to clean up over 1,500 shoreline sites across Canada.
    Interestingly, the poll indicates that while 41 per cent of Quebeckers
claim they take action when they see someone littering - from telling the
litterbug to pick it up to quietly doing it themselves - no less than 19 per
cent of these do-gooders admit to littering themselves.
    "It's encouraging to see that a fair number of Quebeckers are willing to
take action against litter, but many of us still need to clean up our act,"
said Annick Laberge, Senior Manager, Corporate and Public Affairs, TDBFG,
Quebec. "By recruiting thousands of Quebeckers to register each year, the
cleanup has become a catalyst for increasing awareness and appreciation of our
beautiful natural shorelines."

    Who Are You Calling a Litterbug?

    - Quebeckers admit to littering as much as once a month (six per cent)
      and four per cent say they litter every day.
    - It's a tie! Women and men are equally sensitive when it comes to
      litter, 73 per cent of women and 74 per cent of men say they never drop
      their trash.
    - Nationally, young adults (18-24 year olds) litter most frequently, with
      17 per cent admitting that they do it at least once a week - almost
      twice as often as 25-34 year olds (eight per cent) and 35-44 year olds
      (seven per cent).
    - Canadians over 65 are the most litter-conscientious, with 86 per cent
      saying they "never" litter.

    The Hit List

    Not all junk is created equal. When asked what type of shoreline litter
causes their blood to boil, 28 per cent of Quebeckers polled pointed the
finger at plastic bags and bottles. Used needles (12 per cent) came in a close
second followed by cigarette butts (seven per cent).
    "Ironically, the number one item found along Quebec shorelines was the
cigarette butt, 13,348 of them to be exact," said Jill Dwyer, Program Manager,
TD Great Canadian Shoreline Cleanup. "I think people often don't perceive
cigarette butts as litter, yet it is one of the most harmful litter items,
affecting both animals -- through ingestion-- and the environment through
leaching harmful chemicals into our precious water sources."

    Taking Out the Trash

    - Putting litterbugs in their place isn't easy:
    - One in six (16 per cent) brave Quebeckers claim they speak up when they
      see a stranger littering, with an additional 16 per cent who do the
      same if the litterbug doesn't appear threatening.
    - One in four (25 per cent) quietly pick up after the litterbugs however,
      while more than half of Quebeckers will take some form of action, one
      third (38 per cent) said they "do nothing" when they see someone

    Get involved

    The TD Great Canadian Shoreline Cleanup is one of the largest cleanups in
the world. It is a national Vancouver Aquarium conservation initiative
encouraging Canadians to have a positive impact on their local environment by
removing harmful litter from their local shorelines, including ponds, streams,
rivers, lakes and oceans. The 2009 TD GCSC begins on International Coastal
Cleanup Day, September 19, and runs to September 27, 2009. To volunteer as a
site coordinator, register your own cleanup team or join and existing one,
please visit
    TD Bank Financial Group has been a proud sponsor of the TD Great Canadian
Shoreline Cleanup, a Vancouver Aquarium conservation program, through its TD
Friends of the Environment Foundation for more than 13 years. The TD GCSC
began in 1994 as a small beach cleanup with a handful of employees from the
Vancouver Aquarium who wanted to participate in the Ocean Conservancy's
International Coastal Cleanup. In 2008, a record-breaking 63,491 Canadians
registered for 1,531 sites and removed 135,467 kilograms of garbage from a
collective distance of 2,152 kilometres.
    Note to editors: For more information on TD GCSC related events in Quebec
please contact: Fiona Hirst, TD Bank Financial Group at 514 385 2222 ext. 2474
    Media dive events will take place across Canada in September to help
locate some of the more unusual and large trash items found in our waterways.
Divers will be going into the water in Vancouver, Calgary, Toronto, Ottawa,
Hamilton and St. Johns. For more information contact Aurora Bonin, TD Bank
Financial Group at 604-654-8832 or at

    About the Survey

    The survey was conducted by Harris / Decima on behalf of TD Great
Canadian Shoreline Cleanup from July 16 to July 21, 2009. The telephone survey
is based on a randomly selected sample of 1,007 Canadians ages 18+ including
representative a sub-sample of 250 residents of Quebec. The margin of error
for the national sample is +/- 3.1%. The margin of error for the Quebec
sub-sample is +/-6.2 %.

For further information:

For further information: Fiona Hirst, TD Bank Financial Group, (514)
385-2222 ext. 2474,; Mathieu Beaudoin, Morin Relations
Publiques, (514) 289-8688 ext. 225,

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