TORONTO, Feb. 12 /CNW/ - On February 21st, Second Harvest is asking
Torontonians to donate what they'd spend on lunch to help feed those in need.
Hundreds of volunteers will be collecting at subway stations and about
200 companies and schools will be running a campaign in an effort to meet this
year's goal of $380,000. Mayor David Miller has declared February 21st
officially as Lunch Money Day.
"The need for food support in our city is tremendous, and Second Harvest
has become a vital link in the social services network," says Second Harvest's
Executive Director Zoe Cormack Jones. "There's always going to be surplus
fresh food; sadly there will always be people who need that food. Second
Harvest is here to connect those two in a respectful, efficient way."
There are many ways to support Lunch Money Day:
1. On February 21st volunteer or donate your lunch money at these
downtown subway locations from 6:30 am to 9:00 am:
Bloor/Yonge St. Andrew
Dundas West St. Clair
Eglinton St. Patrick
King Union Station
Volunteers will also be collecting at Union Station from 4:30 pm to
2. Run a campaign at your office or school. Join thousands of other
people who are helping Second Harvest.
3. Buy a Turkey/Havarti sandwich at Starbucks on February 21st and $1
will be donated to Second Harvest.
4. Eat lunch at Calphalon Culinary Center. On Lunch Money Day, Calphalon
is offering a delicious pasta lunch and asking customers to donate a
minimum of $5 for the meal. R.S.V.P. 416-847-2212 by February 18
5. Donate on-line at secondharvest.ca, over the phone at 416-408-2594 or
mail a cheque to Second Harvest, 1450 Lodestar Road, Unit 18,
Toronto, ON, M3J 3C1
Presenting Sponsor for Lunch Money Day is Mackenzie Financial Charitable
Foundation. Supporting Sponsors are Rogers, Biovail, Maple Leaf Foods, McCain,
Swanson Dinners. Media Sponsors are Citytv, Metagraphic Network, Outdoor
Broadcast Network, Purolator, and Starbucks.
Every day, Second Harvest picks up fresh food (that would otherwise go to
waste) and delivers that food to 250 social service programs in Toronto.
Second Harvest currently provides food for about 14,000 meals a day to
children in breakfast programs, seniors on fixed incomes, women fleeing
domestic abuse, psychiatric patients, homeless people, and many others who
have fallen on hard times.
For further information:
For further information: Abby Robins, Communications Manager, Second
Harvest, (416) 408-2594 (work), (416) 315-5280 (cell), firstname.lastname@example.org,