Dynamic digital signage market, new advertising opportunities and revenue
growth are key themes at Fort Lauderdale, Fla., conference December 4-5
CONCORD, ONTARIO, November 28 /CNW/ - Omnivex Corporation, the premier
provider of digital signage software, announced today that its President, Jeff
Collard, will be highlighting the speaker list at the Power Signs 2007
Conference December 4-5 in Fort Lauderdale, Fla.
A popular speaker on best practices for digital signage, Collard is a
leading voice for rendering real-time information and for making content
relevant to the person in front of the screen. Digital signage is dynamic,
resulting in increased revenue, reduced costs and more satisfied customers.
"Data is everywhere, so context is critical to the success of any digital
signage strategy," Collard said. "Signage that meets the specific needs of
individuals is driving both the top and bottom lines."
Collard's presentation is entitled, "Developing the Next Generation
Software for Digital Signage" and takes place at 2 p.m. on December 5. He will
discuss the digital signage ecosystem, business requirements for future
growth, the communications supply chain, and context as king.
Omnivex is all about context as a driver for content. The person standing
in front of a display and the messages delineated are key points. Omnivex
bases all these decisions on a strong data foundation that allows advertising
messages and content to be controlled by live business data (e.g. inventory
levels, weather and airport passenger dynamics). Omnivex's corporate pedigree
is the financial trading industry, so it understands the value of live data
for updating content.
Power Signs 2007, focused on the future of digital signage, is organized
by Intertech-Pira, which specializes in providing industry executives with
strategic information and analyses pertaining to advanced materials and
technologies, driving development of innovative products.
The conference will take place at the Hyatt Regency Pier Sixty-Six in
Fort Lauderdale, Fla. For more information, please visit
About Omnivex Corporation
Founded in 1991 in Toronto, Ontario, Omnivex Corporation is the world
leader in software development for digital signage networks and electronic
displays. Many Fortune 500 companies and public institutions rely on Omnivex
to deliver their messages to their audiences. Omnivex software is used to
manage all aspects of digital signage networks, including content management,
real-time data acquisition and distribution, and remote device monitoring and
management. For more information, please visit www.omnivex.com.
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For further information: Tech Image (For Omnivex) Lawren Markle