Omegamania Sweeps the World



    GENEVA, April 16 /CNW/ - An auction of vintage Omega watches as well as
one worn by Daniel Craig in the most recent James Bond movie Casino Royale
fetched a staggering CHF 6.5m, more than three times the pre-sale estimate.

    'Omegamania', hosted by the world's leading horological auctioneers,
Antiquorum, generated a total of CHF 6,536,911 including the highest price
ever paid for an Omega watch at auction. A Platinum Constellation Grand Luxe
dating from 1953 went to a Swiss bidder for CHF 413,700 after fierce
competition from Italy and Japan.

    The auction was staged in Geneva on Saturday and Sunday and broadcast
simultaneously to the Basel watch and jewellery fair, with bids via a
satellite link for the first time ever at a public auction. In addition,
48,500 people all over the world followed the auction via internet link, with
one third of the lots sold online.

    The last of the 300 lots, all of which were sold, was the Seamaster
Planet Ocean worn by the new James Bond. The watch was acquired by a UK buyer
who would not disclose his name, but the tension would have pleased Bond
author Ian Fleming as the bidding became ever more intense between room, phone
and online. The watch finally went for the astounding price of CHF 250,250.

    More glamour was added by the ring watch once owned by the original 'Bond
girl', actress Ursula Andress. The watch, designed by Andrew Grima in 1972,
was bought by a bidder at the Baselworld fair for CHF 261,750. Two original
Speedmasters, the watch that became the first and only model ever to be worn
on the moon, were sold for 30 times more than the current retail price.

    Osvaldo Patrizzi, founder and chairman of Antiquorum, said: "Omegamania
has confirmed the arrival of Omega in the top echelon of collectors' brands."
Vincent Ferniot, a renowned French journalist, said: "Omega collectors like me
always felt a little discredited by other watch brand collectors and we always
knew that the prices of our vintage Omega watches were underestimated. From
now on we might even be envied."

    Stephen Urquhart, president of Omega, said: "Omegamania has shown all
Omega fans and watch collectors the fantastic richness and scope of the brand
and its heritage. Today's auction will remain as a milestone in Omega's
history."

    OMEGA is a company of the Swatch Group

    MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5377817




For further information:

For further information: OMEGA International Press Office Tel. +41 32
343 9211 Fax. +41 32 343 9715 press@omega.ch www.omegawatches.com

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