OMDC invests over half a million dollars in Ontario's music sector



    OMDC's support to the music industry stimulates growth

    TORONTO, Oct. 16 /CNW/ -

    NEWS

    Ontario Media Development Corporation (OMDC) invested over $600,000 in
Ontario's music sector through its Music Fund and Export Fund and by
supporting strategic initiatives for Ontario independent music labels' and
publishers' trade organization since April 1, 2008 to date.
    The OMDC Music Fund provided support to 16 Ontario independent music
labels and music(http://www.omdc.on.ca/PageFactory.aspx?PageID=5205)
publishers in the amount of $400,000. The OMDC Music
Fund(http://www.omdc.on.ca/PageFactory.aspx?PageID=3213) enables independent
Ontario-based record companies and music publishers to create and implement
new strategic business and marketing initiatives. In past years, the OMDC
Music Fund has been proud to support a diverse range of projects. Successful
projects have included domestic and international marketing campaigns, human
resources programs, as well as on-line ventures and other business development
initiatives. In 2008, Canadian-owned-and-controlled, Ontario-based record
companies and music publishers, could apply for funding up to $50,000 from the
OMDC Music Fund program.
    Through the OMDC Export
Fund(http://www.omdc.on.ca/PageFactory.aspx?PageID=3304) - Music OMDC provided
support in the amount of $200,000 to 20 Ontario independent music
labels(http://www.omdc.on.ca/PageFactory.aspx?PageID=5206) to attend such key
international markets and festivals as: Popkomm (Berlin, Germany), MIDEM
(Cannes, France) and South By Southwest (Austin, Texas). OMDC also supported
music labels to attend a number of genre-based conferences, such as the
Amsterdam Dance Conference and the Americana Music Conference, as well as to
attend other key markets in London and Los Angeles. The OMDC Music Export Fund
provides eligible Ontario companies with funding to participate in export
development activities that correspond to a strategy for company growth.
    As well, OMDC supported unique and strategic music initiatives and events
that include business-to-business opportunities for Ontario's music industry,
including the following:
    
    -   OMDC provided support to the Canada Stand and Canadian Blast Showcase
        organized by Canadian Independent Record Production Association
        (CIRPA)(http://cirpa.ca/) at Popkomm(http://tinyurl.com/25lf2y) held
        in Berlin, Germany in October 2008. The Canada Stand activities
        included a full complement of business and networking activities
        targeted to supporting Canadians in the international marketplace.
    -   OMDC is a sponsor and panel participant of the International Buyers
        Program (IBP) to be held on October 22 and 23-26, 2008 at Ontario
        Council of Folk Festivals (OCFF)(http://www.ocff.ca/) in Ottawa.
    -   OMDC is proud to continue its support for the second CIRPA's Music
        Mission to Asia (http://tinyurl.com/3fyany) (November 10 - 15, 2008
        in Tokyo, Japan) that will provide Ontario music labels and their
        artists opportunities to strengthen and form new relationships in the
        $3.5 billion Asian marketplace. OMDC is presenting the Pan Asian
        component of the mission and co-sponsoring the Showcase at the
        Canadian Embassy in Tokyo.
    

    QUOTES

    "OMDC is pleased to support Ontario music labels and publishers in the
important work of marketing and exporting the work of our wonderful Ontario
artists," said Karen Thorne-Stone, OMDC President & CEO.
    "OMDC programs are directly responsible for a huge positive change in our
business. They have helped us go to important conferences, market our songs to
Hollywood (with success), and release some important projects," stated Fred
Litwin, President, NorthernBlues Music. "The OMDC is a true partner."
    "We just got back from the Americana Music conference in Nashville where
we co-hosted (with Starfish Entertainment) an extremely successful showcase
featuring Luke Doucet, Melissa McClelland, Justin Rutledge, and Jim Cuddy,"
commented Shauna de Cartier, President, Six Shooter Records. "The event was
very effective in establishing the artistic credibility of our artists and our
companies to a targeted group of influential members of the media and industry
in the Americana community. Our presence in Nashville was supported by the
OMDC Export Fund, and we are pleased to have made such excellent headway with
this initiative."

    QUICK FACTS

    
    -   OMDC's direct funding support to Ontario's music industry since
        April 1, 2008 to date is over $600,000 through its OMDC Music Fund,
        Export Fund and strategic support to Ontario music mission and
        events.
    -   According to CIRPA, the first Canadian Music Mission to Japan, the
        second largest market in the world, generated over 90 deals for
        Canadian music companies. This year the Mission will expand upon this
        success and bring key Pan Asian music executives to Tokyo. Mission
        activities will explore the marketplace and allow participants to
        make valuable connections with Asian music business contacts.
    

    LEARN MORE

    An Overview of the Financial Impact of the Canadian Music Industry -
Executive Summary(http://www.omdc.on.ca/AssetFactory.aspx?did=6273) is an
OMDC-supported study commissioned by the Canadian music industry. The study
explores for the first time the full economic scope of music in Canada. In
addition to the production and sales of recorded music such as CDs and digital
songs, the report covers music publishing, live performances, the use of music
in radio broadcasting, and musical instruments and lessons.

    Ontario Media Development Corporation
(OMDC)(http://www.omdc.on.ca/Page3283.aspx) is an agency of the Ontario
Ministry of Culture(http://www.culture.gov.on.ca/english/index.html) that
facilitates economic development opportunities for Ontario's cultural media
industries including book publishing, film and television, interactive digital
media, magazine publishing, and music industries.

    
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For further information:

For further information: Contact for OMDC: Sharon Wilson, OMDC
Communications, T. (416) 642-6616, E-mail: swilson@omdc.on.ca

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Ontario Media Development Corporation

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