Olfaprint, Sensory Marketing New Ally!



    SAINT-JEROME, QC, March 27 /CNW Telbec/ - Cascades Fine Papers Group, in
association with VEX Emotions and Ultra Ink, is proud to announce the launch
of Olfaprint fragrance paper. A new patented technology allows scent to be
integrated to paper. This state-of-the-art technology does not require any
effort from the user, no need to scratch, to rub or to peel. The fragrance is
directly released from the sheet.
    There is an increasing tendency in marketing to add fragrance to the
consumer experience. Companies like Nike, Coca-Cola, Caterpillar, Disney, Omni
Hotels and many others are using scent to increase consumers' sensitivity and
retention. Fragrance helps increasing brand recognition for their products.
    Olfaprint is adding a third dimension to paper and to the print
communication industry. Yvan Girardin, CEO of VEX stated: "Traditionally,
paper was limited to only two dimensions, visual and tactile. This new and
innovative technology delivers an effortless olfaction experience for
consumers".
    Fragrances of earth, bubble gum, suntan lotion and apple pie all awaken
different emotions. That is why Olfaprint paper enables creativity to reach
uncharted dimensions for printed communications. "The possibilities are
endless. Each industry has a multitude of scents that can awaken their
consumers' attention. Designers that have seen and experienced the paper are
impressed by the authenticity of the fragrances that they were presented" said
Robert Boivin, Marketing Director, Olfaprint for Cascades Fine Papers Group.
    Printers are already embracing this technology as it represents no change
to existing production patterns. The product is easy to use and performance is
similar to regular paper.

    Cascades Fine Papers Group Inc. is a Canadian leader in environmental and
security fine papers manufacturing, with a century-long reputation for
craftsmanship. As an environmentally friendly company, the Group produces fine
papers that contain 30% and 100% post-consumer fiber and works on an ongoing
basis to reduce our environmental footprint on the planet.

    VEX Emotions develops, manufactures, and markets certain fragrance
chemicals and processes for paper products. VEX possesses marketing knowledge
in scented printed media resulting from the addition of fragrance to paper.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Robert Boivin, Marketing Director, (514)
916-3104, robert_boivin@cascades.com; Yvan Girardin, Director, Business
Development, (514) 249-4078, yvan_girardin@cascades.com


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