Olay Regenerist Micro-Sculpting Cream receives the U.S.-based Good Housekeeping Seal of Approval



    Internationally-renowned organization chooses Olay over more expensive
    options

    TORONTO, Feb. 20 /CNW/ - The U.S.-based Good Housekeeping Research
Institute recently put several pricey face creams to the test and found that
none of them measured up to new Olay Regenerist Micro-Sculpting Cream,
available at mass retailers for a suggested price of $34.99(xx). The test
proved Olay Regenerist Micro-Sculpting Cream kept skin better hydrated for a
longer period.
    "We were thrilled to hear Olay Regenerist Micro-Sculpting cream fared so
well in the Good Housekeeping test," says Jennifer Sutherland, Olay Canada
Marketing. "Olay prides itself on leading-edge skin care science and
recognition from an internationally-renowned organization like the Good
Housekeeping Research Institute, has reinforced what we already know."
    Consumer product evaluation experts at the Good Housekeeping Research
Institute applied several creams - the Olay product as well as others with
various price tags - to volunteers' skin and evaluated hydration levels over
seven hours using a Corneometer (a device that measure's the skin's moisture).
Results clearly indicated Olay Regenerist Micro-Sculpting Cream keeps skin
better hydrated for a longer period.
    The Good Housekeeping Research Institute only grants the Good
Housekeeping Seal to products that pass their rigorous scrutiny, and only
allows advertising of products which meet strict standards of consumer
protection and quality assurance. Olay Regenerist Micro-Sculpting Cream has
received both these acclaims.
    Olay Regenerist Micro-Sculpting Cream was launched in August 2007 and is
the 15th addition to the highly-successful Regenerist boutique. With the
highest concentration of Regenerist's exclusive amino-peptide complex, it
regenerates volume and shape across millions of skin's surface cells and
hydrates to progressively help firm the appearance of areas prone to sagging,
even the jaw line, smooth skin's surface and restore elasticity.
    Olay Regenerist Micro-Sculpting Cream is available now where Olay
products are sold. The suggested retail price is $34.99(xx) for 50ml. For more
information, visit www.olay.ca

    About P&G Beauty

    P&G Beauty products help make beauty dreams real and grooming enjoyable
everyday for millions of women and men worldwide. With more than 100 brands
available in nearly 130 countries, P&G Beauty delivered sales of more than
$22 billion in fiscal year 2006/07, making it a leading global beauty company.
P&G Beauty offers trusted brands with leading technology to meet the full
complement of beauty and grooming needs, including: Pantene(R), Olay(R), Cover
Girl(R), Clairol Nice 'n Easy(R), Herbal Essences(R), Head and Shoulders(R),
Venus(R), Gillette(R), Crest Whitestrips(R), SK-II(R), Wella Professionals(R),
and the luxury or prestige fragrance licenses for Dolce & Gabbana(R),
Valentino(R), Hugo(R), Escada(R), Lacoste(R), and Gucci(R). Please visit
www.pg.ca for the latest news and in-depth information about P&G Beauty and
its brands.

    
    (*)  Based on the U.S.-based Good Housekeeping Research Institute
         (New York, New York) test of several $100 face creams
    (xx) Price at sole discretion of retailer
    





For further information:

For further information: Louise Armstrong or Lauren Wolff, Palette
Public Relations, (416) 703-9859 x12, x24; Pam Ballie, P&G Beauty, (416)
730-4135

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