Ogilvy & Mather Toronto Wins Two Grand Prizes at Prestigious London International Awards 2007



    Eleven Canadian Advertising, Design and Digital Media Companies Capture
Two Grand Prizes, Seven Gold Statues, and 14 Silver Statues

    LONDON, November 12 /CNW/ - "Evolution" for the Dove Self Esteem Fund
from Ogilvy & Mather Toronto won two Grand Prizes in the mediums of Digital
Media and Television/Cinema tonight at the London International Awards 2007.
Only six Grand Prizes were awarded at the ceremony, chosen from a pool of
17,660 submissions. Now in its 22nd year, the London International Awards
honours excellence in Advertising, Design and Digital Media.

    Eleven Canadian Advertising, Design and Digital Media companies were also
recognised for their superior entries at tonight's awards ceremony held at the
Hippodrome. 21 entries from Canada in the mediums of Print, Package Design,
Digital Media, Television/Cinema, Poster & Outdoor and Radio were chosen as
Gold and Silver Statue winners. 62 entries in total from Canada reached
Finalist status.

    The eleven companies that won Gold and Silver Statues include:

    
    -- ACLC,Toronto- one Gold Statue in Print
    ---------------------------------------------------------------
        Product/Service: Mount Pleasant Group of Cemeteries
        Title: "Polka Music and Lederhosen"
        Category: Copywriting
    

    
    -- Brandever Strategy, Vancouver - one Gold Statue and one Silver
     Statue in Package Design
    ----------------------------------------------------------------------
        Award: Gold Statue
        Product/Service: megalomaniac
        Category: Beverages - Alcoholic

        Award: Silver Statue
        Product/Service: Le Vin
        Category: Cosmetics
    

    
    -- DDB Canada, Toronto - one Gold Statue and six Silver Statues in
     Radio
    ----------------------------------------------------------------------
        Award/Medium: Gold Statue/Radio
        Product/Service: Philips Canada
        Title: "Gardening Tips"
        Category: Personal/Gift Items

        Award/Medium: Silver Statue/Radio
        Product/Service: Philips Canada
        Title: "Housekeeping Tips;" "Decorating Tips;" "Gardening Tips"
        Categories: Humour, Copywriting, Campaign, Personal/Gift Items

        Award/Medium: Silver Statue/Radio
        Product/Service: Subaru Canada
        Title: "Old Yeller;" "Bridget Jones;" "Motivation;" "Soul Mate"
        Category: Campaign
    

    
    -- Downtown Partners- one Silver Statue in Poster & Outdoor
    -----------------------------------------------------------
       Product/Service: Canadian Red Cross
       Title: "Fallen Woman"
       Category: Ambient Indoor
    

    
    -- GJP Advertising and Design, Toronto- one Silver Statue in Design
    -------------------------------------------------------------------
        Product/Service: Gee Beauty
        Title: "Down Below"
        Category: Corporate Identity
    

    
    -- lg2, Montreal - one Silver Statue in Print
    ---------------------------------------------
        Product/Service: Sears Optical
        Title: "Differences"
        Category: Retail Stores
    

    
    -- Ogilvy & Mather, Toronto - One Gold Statue for Digital Media and
     two Gold Statues in Television/Cinema
    ----------------------------------------------------------------------
        Award/Medium: Gold Statue / Digital Media (1),
    Television/Cinema (2)
        Product/Service: Dove Self Esteem Fund
        Title: "Evolution"
        Category: Viral, Corporate, Cosmetics/Toiletries
        http://www.youtube.com/watch?v=iYhCn0jf46U
    

    (xx) Dove Self-Esteem Fund - "Evolution" won two GRAND PRIZES in Digital
Media and Television/Cinema (xx)

    
    -- Publicis Toronto- one Silver Statue in Print
    -----------------------------------------------
        Product/Service: Purolator
        Title: "Fedup"
        Category: Business to Business
    

    
    -- Rethink, Vancouver - one Silver Statue in Poster & Outdoor and one
     Silver Statue in Print
    ----------------------------------------------------------------------
        Product/Service: Playland Amusement Park
        Title: "Frank;" "Monkey;" "Dog;" "Pig"
        Categories: Transport Campaign; Entertainment
    

    
    -- Target, Newfoundland - one Silver Statue in Television/Cinema
    ----------------------------------------------------------------
        Product/Service: Newfoundland & Labrador Brand
        Title: "Brand Launch Animation"
        Category: Lyrics with Original Music
    

    
    -- TAXI Canada, Toronto - one Gold Statue in Television/Cinema
    ----------------------------------------------------------------------
        Product/Service - Viagra
        Title: "Chuckwubble (Dog Park);" "Wombleminki (Diner);"
         "Flangerati (BBQ);" "Wubbleflapps (Bowling)"
        Category: Campaign
    

    Of the 17,660 submissions, only six percent (6%) reached Finalist status.
Of those elite selections, 1.4% attained Silver status and only 0.5% were
awarded Gold Statues. The vast number of submissions reflects the prestige and
explosive growth of the London International Awards since its inception in
1986 when 2,600 submissions were considered.

    "Dove "Evolution," which won two Grand Prizes is a great example of the
convergence of media said Barbara Levy, President of London International
Awards. "Canada has done outstandingly well this year, winning in almost every
medium."

    A complete list of finalists and winners can be viewed at London
International Awards' website, www.liaawards.com. To obtain high-resolution
images, an FTP site is available. For further information, please contact
Susan Weingram at (212) 843-8056 or sweingram@rubenstein.com or Andrea Sioris
at (212) 843-9368 or asioris@rubenstein.com.

    About London International Awards:

    London International Awards honours preeminent work in advertising,
design and digital media. Now in its 22nd year, the organisation's coveted
statue has become an international icon of creative excellence. London
International Awards is respected in an industry already saturated with awards
because of its renowned jury panels and stringent judging process. In 2007,
LIA has implemented a system that enables the Jury to award Silver Statues,
supplementing the Finalist and Gold honours recognised to date. For more
information, please visit www.liaawards.com.




For further information:

For further information: Rubenstein Associates, Inc. Public Relations
Susan Weingram, 212-843-8056 sweingram@rubenstein.com or Andrea Sioris,
212-843-9368 asioris@rubenstein.com

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LONDON INTERNATIONAL AWARDS

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