TORONTO, June 19, 2014 /CNW/ - Introducing TOM*, the Official Toronto Men's Fashion Week and the 8th Men's Fashion Week in the world, joining the ranks of London, Paris,
Florence, Milan, Singapore, Vancouver and Los Angeles. Toronto Men's
Fashion Week, or TOM* will be a celebration of the best in menswear
design, showcasing established and pioneering Canadian and
international menswear designers and brands. TOM* premieres August
11-15th, 2014 with main runway presentations on the 12th, 13th and 14th, 2014 at the Evergreen Brick Works, Toronto, Canada.
"The time is NOW to celebrate and support Canadian menswear. Toronto
Men's Fashion Week will absolutely stimulate the industry from every
angle, from nurturing menswear design itself to growing the male
modeling industry, to increasing buying and spending on men's products
and brands and increasing the overall image and profile of menswear in
Canada. It will show that creativity and business in this country are
not mutually exclusive." Says Jeff Rustia, Founder and Executive
Director of TOM*.
TOM* aims to increase the profile and visibility of menswear while
stimulating the fashion industry and boosting tourism. TOM* is designed
to create a huge economic impact on Toronto through increased spending
in men-focused products, brands and services.
Among the many exciting highlights of Toronto Men's Fashion Week, TOM*
will include The Menswear Collections, by Canada's most iconic and innovative designers such as Christopher
Bates, Sons of Odin, Hussein Dhalla (HD Homme), Pedram Karimi and many
more. The event will also feature top menswear brands and men's shops
in TOM* Presents. Other highlights will include Suits & Styles, featuring the latest in suit designs; The International Spotlight Series will showcase notable menswear designers from around the world and the Avant Garde series will feature the collections of designers who are breaking the
mold and setting the course for modern men's style.
As a Canadian brand, TOM* is pleased to present EMDA - Emerging Menswear Design Award, which is a part of the Designer Menswear Fund, an initiative with the Toronto Fashion Incubator, to promote and
nurture home grown design talent, and to inspire young designers to
specialize in menswear. The EMDA grand prize winner will be selected
from a group of five finalists by a distinguished panel of judges. All
five finalists will present their collections at the grand finale on
the last night of TOM*. Each collection will be scored based on visual
appearance, style, communication and marketability.
The first ever menswear-dedicated fashion week in Toronto, TOM* Fashion
Week, is produced by the same visionary fashion group that produced
CPFW (Canada Philippine Fashion Week) also founded by Jeff Rustia. The
inaugural CPFW was a highly successful six-day cultural fashion week,
held in Toronto in June 2013, which brought an estimated economic
impact of $5.5 million dollars to Toronto, attracted over 10,000 unique
attendees, and over 31,000 visitors. (Enigma Research, Canada and FEO,
Festival Events Ontario)
Toronto Men's Fashion Week is proud to be a member of Festival Events
Ontario. Part of the proceeds of TOM* will go to Men's Fashion 4 Hope, a special initiative that brings fashion and charity together in
support of the Kol Hope Foundation for Children, to help young people
with disabilities at SickKids Hospital in Toronto.
Historically, menswear has taken a back seat to women's global fashion
weeks often showing their collections alongside women's wear or tagged
into the end of women's fashion weeks. Finally, menswear will have it's
own well deserved spotlight in North America.
"It's time that menswear designers have their own platform and runway to
showcase their innovation, creativity and talent here in Toronto," says
Jeff Rustia. "Logistically, it doesn't make sense to lump the men with
the women, because it is its own entity, it has its own set of buyers
and editors, and audience"
Toronto Men's Fashion Week and TOM* and I AM TOM* and TOMFW.COM are registered trademarks of Toronto Men's Fashion Week Inc., (1902525)
a registered Canadian non profit organization aimed at promoting
Canadian menswear designs and businesses embedded in a cultural
SOURCE: TOM, Toronto Men's Fashion Week
For further information:
Please contact firstname.lastname@example.org, call the TOM* Hotline at 416 467 6676, or Log on to WWW.TOMFW.COM. For sponsorship, please contact email@example.com. Twitter @TOM_FW #iamtom #tomfw