Official Opening of La Vitrine - Vital new portal for Greater Montreal's cultural scene!



    MONTREAL, Oct. 10 /CNW Telbec/ - Today marks the official opening of La
Vitrine (Montreal's Cultural Window), a new port of entry into Montreal's
cultural life! An initiative involving both the tourist and cultural sectors,
La Vitrine is proud to unveil a comprehensive range of services and innovative
technological tools.
    Both tourists and local residents now have full access to La Vitrine's
service centre, situated at 145 Sainte-Catherine St. West. There they will be
served by especially trained agents highly knowledgeable about everything
going on around town. And they may purchase last-minute tickets to events
taking place within an 80 km radius.
    La Vitrine today also launches an Internet site providing information and
enabling secure online purchases. On the site: an events calendar,
multi-criteria search engine, information pages, newsletters including
discount alerts, online ticket purchases and much more! La Vitrine's website
(www.lavitrine.com) truly has what it takes to become an indispensable search
and transaction tool for all who love culture and the arts.
    Unique, distinctive, La Vitrine's vocation is to assume a major role in
developing Montreal's rich cultural sector. Administered by a board composed
of key players in the tourism and cultural milieus, it works in partnership
with the various existing ticket agencies.
    "We created a 'vitrine,' or window, to shed some fresh light on all
cultural productions in the city, and facilitate access to the arts by
offering last-minute tickets at reduced prices. As well, we have widened the
playing field of possibility while affirming, clear and strong, that the
citizens of Montréal desire this to be a truly cultural city. To paraphrase
William Shakespeare, Montréal is the stuff that dreams are made of," said
Lorraine Pintal, chair of La Vitrine.
    Nestled in the heart of the Quartier des spectacles (the show district),
La Vitrine will serve as a major hub of this great urban initiative for
Montreal. All displayed in a luminous storefront, a pilot project of the
Partenariat du Quartier des Spectacles as part of its Lighting Plan pilot
project. This will greatly assist La Vitrine in building its brand by insuring
exceptional visibility in the downtown core.
    La Vitrine also will be able to capitalize on an advertising campaign
that intertwines the performing and virtual arts - brilliantly! Created by
digital environment studio Meduzarts to music by Jean Robitaille, the ads will
star volunteer spokespersons Serge Postigo, Florence K., Anik Bissonnette and
Jean-Thomas Jobin, who will lend their voices to promote La Vitrine.
    In bringing these projects to light, La Vitrine received support from the
Government of Québec, Tourisme Montréal, the City of Montréal, National Bank
of Canada, and Rogers, partner in the technology so vital to the promising
future of La Vitrine!




For further information:

For further information: Evelyn Dubois, (514) 527-3983, (514) 770-3983,
e.dubois@sympatico.ca; Contact: Genevieve Robitaille, (514) 285-4545, ext.
225, genevieve.robitaille@lavitrine.com

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LA VITRINE

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