Oakville: ROAD STORIES for Road Safety



    TORONTO, May 8 /CNW/ - 300 students at the 25th Annual OSAID Provincial
Conference were the first to view iDRIVE: ROAD STORIES. The preview took place
today at Sheridan College in Oakville; one scene was re-enacted immediately
following with a melon being dropped from an Oakville Fire Department ladder
truck onto a vehicle below to simulate the impact of a 60 km/hr collision on
an unbelted driver or passenger.
    Ontario Students Against Impaired Driving, Student Life Education
Company, arrive alive DRIVE SOBER(R) and Ontario's Ministry of Transportation
collaborated on iDRIVE: ROAD STORIES to safe the lives of young drivers and
passengers. All four partners have a solid history of promoting road safety
through their own programs. Funding for the project also came from Transport
Canada and the Ontario Ministry of Health Promotion.
    "When it comes to preparing young drivers for a lifetime of safe driving,
smart laws and tough enforcement are only part of the solution - education is
just as important. With the help of our road safety partners and input from
young drivers themselves, the new iDRIVE program addresses critical road
safety issues facing today's young drivers such as extreme speeding, drugs and
alcohol and driver distraction," said Ontario Transportation Minister Jim
Bradley.
    "Through this partnership, we're working together to keep our young
people safe, encourage smart driving habits, and reduce impaired driving. This
video is a unique and innovative tool for youth to learn how to keep our roads
safe for everyone," said John Baird, Minister of Transport, Infrastructure and
Communities. "Partnering with an organization like OSAID allows us to work
with youth directly to find innovative and targeted solutions to encourage
safe driving habits."
    Ontario drivers aged 16-24 are four times more likely to be in a fatal
crash while speeding and three times more likely to be in a fatal collision
while drinking and driving. Traffic Injury Research Foundation identified
teenagers as being at a high level of risk on our roads with 40% of all
teenage fatalities resulting from road crashes. iDRIVE: ROAD STORIES features
latest information about new measures (provincial and federal) to address
these issues.

    OSAID, Student Life Education Company and arrive alive DRIVE SOBER(R)
gratefully acknowledge Ontario's Ministry of Transportation, Transport Canada,
and Ontario Ministry of Health Promotion for their support.





For further information:

For further information: Media Contact: Anne Leonard, Cellular (416)
578-4829, Office (416) 485-4411


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