New Partnership Brings Health and Wellness Across North America
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TORONTO, April 19 /CNW/ - Liquid Nutrition Group Inc., an international
functional beverage, food, vitamin and supplement store concept, has
hit another home run! The company today announced its partnership with
New York Yankees' starting catcher and Canadian native Russell Martin.
The three-year deal positions Martin as an equity partner, lending his
name, image and likeness as the company fulfills its expansion plans
and markets the brand across North America.
"As a loyal Liquid Nutrition customer, it seemed only natural to partner
with such a progressive company to help spread the message of living a
healthy, balanced lifestyle," said Russell Martin, MLB Player. "Their
proactive approach to nutrition mirrors my own personal beliefs and
together we will educate others that eating and living healthy can be
fun, easy, quick and delicious."
Liquid Nutrition is capitalizing on the growing need to educate
consumers and offer convenient solutions for making healthy lifestyle
choices. The company recently announced its aggressive plans to expand
across 35 markets in Canada and the U.S., with the first of its stores
opening summer 2011 in Toronto and Los Angeles. Concurrent with the
North American plan, the company is also in the midst of securing
additional licensees for international markets.
The growth strategy includes building a strong team of partners to lead
the charge in generating awareness about healthy, balanced living.
Liquid Nutrition Group Inc.'s President Glenn Young remarks, "Russell
Martin is a fantastic addition to the Liquid Nutrition team. As we
move our development plans forward, having a prominent athlete and
strong role model like Russell will accomplish our goal in helping make
communities across the globe understand the need to live a healthy and
Earlier this month, the company initiated the first phase of its
strategic growth plans that included opening an international sales
office located in Oakville, ON. To support the expansion, Liquid
Nutrition also launched its multi-faceted marketing communications plan
that integrates stimulating advertising, a redesigned website, digital
& social media with interactive celebrity appearances and grassroots
As part of the marketing and business plans, Liquid Nutrition also
recently signed two-time NBA Most Valuable Player Steve Nash. "We made
a strategic decision to strengthen our team by hand-picking select
athletes and other professionals, all of whom share our vision of
living a well-rounded healthy lifestyle. Steve and Russell are
terrific examples of how to integrate nutritional intake with regular
activity. Together, this Liquid Nutrition Dream Team will energize the
landscape of health and nutrition to benefit food lovers and all of
those concerned with healthy living," added Young.
About Liquid Nutrition Group Inc.
Liquid Nutrition Group Inc. (LNGI) is an international based nutritional
smoothie, food, vitamin and supplement store franchisor, committed to
bringing healthy and delicious eating to communities around the world.
Stores are currently operating in Montreal, with franchise expansion
opportunities throughout Canada and USA, as well as international
licenses. For store locations or more information visit www.liquidnutrition.ca.
LNGI is a privately held company that recently entered into a letter
agreement with Lime Hill Corporation (TSX: LHL.P), whereby the
companies announced details of their proposed qualifying transaction
(the "Transaction"). The letter agreement, dated December 21, 2010,
outlines the intention to complete an amalgamation of the two
companies. It is intended that the Transaction, when completed, will
constitute the qualifying transaction of Lime Hill Corporation pursuant
to Policy 2.4 of the TSX Venture Exchange Inc. (the "TSX Venture")
Corporate Finance Manual. The Transaction is subject to the policies
of the TSX Venture relating to qualifying transactions, as well as
shareholder approval of Lime Hill and LNGI. Upon completion of the
Transaction, the new publicly traded company will focus on the hybrid
health and nutrition franchise market in North America.
About Russell Martin
NY Yankees' catcher Russell Martin (#55) has been dedicated to making a
difference both on and off the field since the start of his career. A
Canadian native, Martin was named an All-Star in his first two full
seasons in the Major Leagues, was the first ever Canadian-born catcher
to start an All-Star Game and he earned MLB's Heart & Hustle Award in
2007. His commitment to his team is strengthen by his passion for
helping communities around the globe, including his support of the One
Drop Foundation (whose mission is to fight poverty by providing access
to water and raising awareness about making safe water accessible) and
promoting a healthy, nutritious lifestyle through the partnership with
Liquid Nutrition. Visit www.russellmartin55.com for more information.
/NOTE TO EDITORS: Media Assets accompanying this story are available as
SOURCE Liquid Nutrition Group Inc.
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Liquid Nutrition Group Inc.