NXP Software appoints Sirit as first global reseller and integration partner for Java-based NFC middleware for mobile phones



    Sirit Mobile NFC Platform software solution and engineering services
    now available to global mobile handset manufacturers

    TORONTO, Jan. 30 /CNW/ - Sirit Inc. ("Sirit") (TSX: SI), a leading
provider of Near Field Communication ("NFC") and radio frequency
identification ("RFID") solutions, announced today that NXP Software has
appointed Sirit as NXP Software's first global reseller and integration
partner for Java-based NFC middleware. In connection with this appointment,
Sirit has announced the immediate availability of the Sirit Mobile NFC
Platform ("Sirit MNP") middleware solution for mobile phone original equipment
manufacturers (OEMs).
    NFC technology is a short range wireless connectivity method, co-invented
by NXP Semiconductors, that is poised to become a standard feature on mobile
phones. NFC-enabled mobile phones are expected to drive revolutionary
applications (e.g. secure mobile payments, ticketing, etc.), create new
revenue streams, and provide differentiation for mobile handsets.
    This deal is significant because many OEMs are seeking to develop
NFC-enabled mobile phones, but are faced with expensive and time-consuming
design hurdles including middleware development, hardware engineering, and
software integration. To address these design hurdles, NXP Software has
developed J-Ware NFC - a Java-based embedded stack that provide mobile phones
with a rich set of NFC functionality for JME application environments. J-Ware
NFC is quickly becoming the leading embedded Java Micro Edition (JME)
extension for NFC technology, enabling several high-profile deployments, to
date.
    The Sirit MNP is a package of Java-based embedded software stacks and
specifications (JSRs) (powered by NXP Software's J-Ware NFC) and integration
layers. With the launch of Sirit MNP, Sirit will serve as a complete 'one stop
shop' for mobile phone OEMs, offering market-leading embedded NFC software
licenses, technology services and support across multiple mobile phone
platforms. These technology services include Java Virtual Machine (JVM)
integration, Hardware Abstraction Layer (HAL) engineering, and custom
application development. Combined with Sirit's expertise in NFC hardware
design, Sirit is well positioned to help OEMs accelerate time to market and
reduce costs in their development of NFC-enabled mobile phones. Sirit's
services are available to OEMs as nonrecurring engineering (NRE), consulting,
ODM/OEM, or licensed offerings.
    "As one of NXP Software's most trusted NFC technology partners, Sirit has
the proven ability to develop and support innovative NFC architectures and
designs utilizing NXP Software's offerings," said Harrie Tholen, Director of
Sales and Support, NXP Software. "We are confident that mobile phone
manufacturers who work with Sirit will accelerate their time to market and
shorten their design cycles in the development of NFC enabled mobile phones."
    "NXP Software's J-Ware NFC, and NXP's NFC silicon products have become
the technologies of choice for many OEMs seeking to integrate NFC in their
mobile phones," commented Chris Leong, Vice President, Corporate Development
and NFC & Contactless Solutions at Sirit Inc. "Leveraging Sirit's deep
experience and understanding of both NFC hardware and embedded software, we
are uniquely positioned to provide mobile phone OEMs with a complete package
of NFC technology and services to support their NFC-enabled handset designs.
We welcome the opportunity to serve as a key partner to the world's handset
manufacturers as they embark on their NFC design efforts."
    To learn more about Sirit's NFC capabilities, please contact Chris Leong,
Vice President, Corporate Development and NFC & Contactless Solutions at Sirit
Inc. at cleong@sirit.com or +1-646-321-6020.

    About Sirit Inc.
    Sirit Inc. (TSX: SI) is a leading provider of Radio Frequency
Identification (RFID) and Near Field Communication (NFC) solutions worldwide.
Harnessing the power of Sirit's enabling-RFID technology, customers are able
to more rapidly bring high quality RFID solutions to the market with reduced
initial engineering costs. Sirit's products are built on more than 13 years of
RF domain expertise addressing multiple frequencies (LF/HF/UHF), multiple
protocols and are compliant with global standards. Sirit's broad portfolio of
products and capabilities are easily customized to address new and traditional
contactless market applications including Near Field Communication, Supply
Chain & Logistics, Cashless Payment (including Electronic Tolling), Access
Control, Automatic Vehicle Identification, Inventory Control & Management,
Asset Tracking and Product Authentication.

    Cautionary Note Regarding Forward Looking Statements
    Safe Harbor Statement under the United States Private Securities
Litigation Reform Act of 1995: Except for the statements of historical fact
contained herein, the information presented constitutes "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause the actual results,
performance or achievement of Sirit to be materially different from any future
results, performance or achievements expressed or implied by such
forward-looking statements. Readers are cautioned not to place undue reliance
on these forward-looking statements. Actual results may differ materially from
those indicated by these forward-looking statements as a result of risks and
uncertainties impacting Sirit's business which are discussed in the section
entitled "Description of the Business - Risks Factors" in Sirit's Annual
Information Form dated March 16, 2006 as filed with the securities regulatory
authorities in Canada via SEDAR. Although Sirit has attempted to identify
important factors that could cause actual results to differ materially, there
may be other factors that cause results not to be as anticipated, estimated or
intended.

    "Sirit", the Sirit Design and "vision beyond sight" are all trademarks of
    Sirit Inc. All other names of actual companies and products mentioned
    herein may be the trademarks of their respective owners.




For further information:

For further information: Lorelei L. Luchkiw, Sirit Inc., (416) 367-1897
x249, lluchkiw@sirit.com

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