NXP and Sirit to Host Webcast on EPC Gen 2 Enhancements



    Event focus will be user benefits and use cases of advanced EPC
    custom commands

    TORONTO, Jan. 9 /CNW/ - Sirit Inc. ("Sirit") (TSX: SI), a leading
provider of radio frequency identification ("RFID") technology and NXP
Semiconductors ("NXP"), the independent semiconductor company founded by
Philips and a leading supplier of RFID chips, today announced they will
jointly host an open Webcast on Thursday, January 17, 2008 at 11:00 a.m. EST
(5:00 p.m. CET) entitled, "Capturing the Value of Gen 2 Custom Commands".
    The Webcast will focus on use cases and the many benefits of the custom
commands featured in NXP's G2X integrated circuits (ICs) and supported by
Sirit's INfinity 510 Gen 2 reader. Presenters will include Ralf Kodritsch,
marketing manager, UCODE RFID products for NXP, along with Tony Sabetti, vice
president, RF Solutions for Sirit. The two companies recently announced
Sirit's INfinity 510 as the first EPC Gen 2 certified reader to support custom
commands featured in NXP's G2X ICs.
    These advanced features have been implemented to support the demands of
customers who are implementing RFID solutions that go far beyond simple
compliance tagging. Custom commands provide additional functionality that many
end users from various markets outside of the retail supply chain have sought.
By bringing added value to an RFID implementation, the new features allow
users to achieve a return on investment more quickly.
    Features presented in the open Webcast will include Electronic Article
Surveillance (increases theft protection), Read Protect (prevents unauthorized
reading of tags and provides enhanced privacy), Calibrate (simplifies the
reading and evaluation of tags) and Extended User Memory (expands data storage
beyond the EPC number). Additionally, Sirit will introduce planned
enhancements scheduled for the new firmware release for its INfinity 510 UHF
reader.
    Registration for the free Webcast is available at www.sirit.com.
Participants will receive a white paper with additional details about the use
and application of custom commands, along with a free copy of ODIN
technologies' European RFID Reader Benchmark(TM) test report.

    About Sirit Inc.

    Sirit Inc. (TSX: SI) is a leading provider of Radio Frequency
Identification (RFID) technology worldwide. Harnessing the power of Sirit's
enabling-RFID technology, customers are able to more rapidly bring high
quality RFID solutions to the market with reduced initial engineering costs.
Sirit's products are built on more than 14 years of RF domain expertise
addressing multiple frequencies (LF/HF/UHF), multiple protocols and are
compliant with global standards. Sirit's broad portfolio of products and
capabilities are easily customized to address new and traditional RFID market
applications including Supply Chain & Logistics, Cashless Payment (including
Electronic Tolling), Access Control, Automatic Vehicle Identification, Near
Field Communications, Inventory Control & Management, Asset Tracking and
Product Authentication. For more information, visit www.sirit.com.

    Cautionary Note Regarding Forward Looking Statements

    Safe Harbor Statement under the United States Private Securities
Litigation Reform Act of 1995: Except for the statements of historical fact
contained herein, the information presented constitutes "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause the actual results,
performance or achievement of Sirit to be materially different from any future
results, performance or achievements expressed or implied by such
forward-looking statements. Readers are cautioned not to place undue reliance
on these forward-looking statements. Actual results may differ materially from
those indicated by these forward-looking statements as a result of risks and
uncertainties impacting Sirit's business which are discussed in the section
entitled "Description of the Business - Risks Factors" in Sirit's Annual
Information Form dated March 19, 2007 as filed with the securities regulatory
authorities in Canada via SEDAR. Although Sirit has attempted to identify
important factors that could cause actual results to differ materially, there
may be other factors that cause results not to be as anticipated, estimated or
intended. Sirit does not undertake any obligation to update any
forward-looking statements contained in this document as a result of new
information, further events or otherwise.

    "Sirit", the Sirit Design and "vision beyond sight" are all trademarks of
Sirit Inc. All other names of actual companies and products mentioned herein
may be the trademarks of their respective owners.





For further information:

For further information: Bill Allen, Sirit Inc., (972) 243-7208 x2134,
ballen@sirit.com; Lorelei Luchkiw, Sirit Inc., (416) 367-1897 x249,
lluchkiw@sirit.com

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