World's leading brand of vitamin, mineral and dietary supplements hits
record milestone; Amway and Quixtar business owners connect globally with
message of optimal health
ADA, Mich., June 24 /CNW/ -- NUTRILITE, the world's leading brand of
vitamin, mineral and dietary supplements, posted a record $3.1 billion in
sales over the last 12 months as Amway/Quixtar's message of optimal health
resonates with consumers around the world.
Owned by Ada, Michigan-based Alticor, Inc., the NUTRILITE(R) brand has
more than 200 nutritional supplements - including tablets, capsules, powder
drink mixes, and nutritional snacks and bars - for sale to millions of
consumers in more than 50 countries around the world by Amway and Quixtar
independent business owners (IBOs).
"This is quite an accomplishment for the NUTRILITE brand and the many
thousands of Amway and Quixtar IBOs," said Alticor President Doug DeVos.
"NUTRILITE has become a recognized brand globally and is on track for
continued market growth in the years ahead as our IBOs continue to make deeper
inroads with our health-conscious consumers."
"This is a remarkable achievement within an extremely competitive global
marketplace," said Candace Matthews, Alticor's chief marketing officer. "The
market validates our findings that NUTRILITE's array of vitamins, minerals and
dietary supplements are among the best in today's market and will remain so
for years to come."
Dr. Sam Rehnborg, president and CEO of the Nutrilite Health Institute and
son of NUTRILITE founder Carl F. Rehnborg, said, "My father had such big
dreams for this business. Hitting this milestone really justifies everything
he believed in. People around the world are beginning to see, as he did, how
important supplementation is to achieving and maintaining good health. And our
multi-million sales network is carrying my father's message to ever more
consumers around the world."
The elder Rehnborg began marketing multivitamin and multi-mineral food
supplements in 1934 after he dedicated himself to studying the effects of a
balanced diet and proper nutrition on people's health. In 1972, Amway
Corporation, now a subsidiary of Alticor, acquired a controlling interest in
Nutrilite Products, Inc., and today emphasizes the importance of its products
through its message of optimal health. Amway acquired the remaining shares in
Nutrilite Products from the Rehnborg family in 1994.
NUTRILITE is the world's leading brand of vitamin, mineral, and dietary
supplements, based on 2006 sales. NUTRILITE ( www.nutrilite.com ) is committed
to total quality control of its plant concentrates from seed to finished
tablet. It's the only global vitamin and mineral brand to grow, harvest, and
process plants on its own certified organic farms, located in California,
Washington, Mexico, and Brazil.
NUTRILITE products are available exclusively through www.quixtar.com ,
Quixtar Independent Business Owners (IBOs) in North America, and Amway
business owners internationally. For more information on NUTRILITE products,
history, farming and manufacturing practices, visit www.Nutrilite.com .
Alticor ( www.alticor.com ) is the parent company of Amway Corp., Quixtar
Inc., Access Business Group LLC, and Alticor Corporate Enterprises.
Headquartered in Ada, Michigan, USA, Alticor and its affiliates offer
products, business opportunities, and product development, manufacturing and
logistics services in more than 80 countries and territories worldwide. In its
most recent fiscal year, the company reported worldwide sales of $7.1 billion.
For further information, please contact Alticor's media information line at
616.787.7565 or e-mail Alticor's media relations staff at
For further information:
For further information: Media Relations, Alticor, Inc.,
+1-616-787-7565, email@example.com Web Site: http://www.alticor.com