Numbers don't tell the whole story but words do



    Successful companies find communicating their story an important part of
    success

    CALGARY, Sept. 14 /CNW/ - When the Alberta chapter of the Canadian
Investor Relations Institute (CIRI) gathers in downtown Calgary on September
20 to celebrate the best in their profession, savvy investors will take note
of the companies that employ those honoured. Good communication skills, the
hallmark of the investor relations professional, mean investors can better
understand everything from financial information to corporate beliefs, or
ideas about the next company project, according to Randy Findlay, past
President of Provident Energy Trust, accomplished philanthropist and board
member of several organizations.
    "Investor relations professionals are the people in the company with whom
you establish a relationship," Findlay said. "People want to know what a
company is about. What are they thinking about? Where are they on social
responsibility, on environmental responsibility? Yes, I expect them to make
money, but how do they treat their employees?"
    In times of market volatility, Findlay believes the role of investor
relations takes on even greater importance. "I think that most people are
realistic, they know that not everything goes exactly the way it is planned.
Every once in a while you have a bad quarter - but if investors trust you, you
get the sustainability. People know what you've done in the past, they know
you can work yourself out of it, and people stay with you."
    Investor relations professionals play a key role in the two-way flow of
information between publicly traded companies, the investment community and
the public. In response to recent changes, successful investor relations
professionals are placing more emphasis on the ability to understand how their
company is perceived in the market. "You have to be a good listener. You're
going out to tell the company story, but you have to be able to hear what the
feedback is - what the folks are saying, and what they're really meaning,"
Findlay says when asked about what makes a good investor relations
professional.
    "Trust is a skill or attribute that an Investor Relations Officer needs
to have - you only get honest communication if there's trust on both sides."
    The Canadian Investor Relations Institute (CIRI) is dedicated to
advancing the practice of investor relations, the professional competency of
its members, and the stature of the profession.

    The 4th Annual CIRI Alberta Gala

    Thursday, September 20, 2007
    Metropolitan Conference Center
    333 Fourth Avenue SW - Calgary, Alberta
    Guest Speaker - Randy Findlay





For further information:

For further information: Odette Ries Bustin, Co-Chair, 4th Annual CIRI
AB Gala, nonfiction studios inc., (403) 686-8887; or Debbie Carver, Co-Chair,
4th Annual CIRI AB Gala, PrimeWest Energy Trust, (403) 699-7464; or Paul
Beique, CIRI AB President, Vermilion Energy Trust, (403) 781-9449

Organization Profile

Canadian Investor Relations Institute (CIRI Alberta)

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