Nstein's online content management solution to power the daily's new
MONTREAL and PARIS, June 18 /CNW Telbec/ - Nstein Technologies Inc.
(TSX-V: EIN), a leader in content management solutions for the publishing,
media and entertainment industries, today announced that Groupe La Dépêche du
Midi, headquartered in Toulouse, France, has selected Nstein's Ntelligent
Content Management (NCM) Suite to power its regional multimedia and
multiservice portal, scheduled to be launched in September 2007.
"Our main daily newspaper, La Dépêche du Midi, enjoys high visibility and
readership in its local market. We want to offer our readers and Web users
even more by building a regional multimedia portal that will integrate new
services and content with strong added value. To do this, we needed a proven,
scalable solution that was flexible enough to support our online strategy.
Nstein's NCM Suite fits the bill exactly," explained Bruno Pachent, Marketing
Director of Groupe La Dépêche du Midi, and President and General Manager of La
The group launched a call for tenders early in the second quarter of
2007. Following a thorough evaluation of a number of solutions, the company
selected Nstein's NCM Suite, which features such modules as Web Content
Management and Text Mining. The choice was driven by several factors. First,
NCM is the only solution with all of the components required by La Dépêche du
Midi. Moreover, NCM has a proven track record within the press and
e-publishing industry, with many satisfied media clients around the world. The
solution's scalability and flexibility were also major selling points.
"Our NCM Suite will enable La Dépêche du Midi to produce value-added
content and optimize its operational processes and editorial resources.
Nstein's unique background and technology make it possible for media
professionals to fully leverage new digital distribution channels. We are glad
that La Dépêche du Midi has chosen us to power its Web strategy," said Bruno
Génuit, General Manager of Nstein Europe.
With multimedia content and new niche-oriented sections (people, women,
etc.), the La Dépêche du Midi portal will introduce content that targets new
audiences and promotes the creation of social networks. The portal will also
integrate existing strategic content, such as madepeche.com, which lets users
be the reporter and submit their own articles, and the classified ads section,
which currently ranks as the largest in the area. NCM's Web 2.0
functionalities (blogs, forums, etc.) will help build a true online community,
an important competitive advantage for La Dépêche du Midi.
About Groupe La Dépêche du Midi
La Dépêche du Midi is a French daily newspaper distributed in the
Midi-Pyrénées region (Ariège, Aveyron, Haute-Garonne, Gers, Lot,
Hautes-Pyrénées, Tarn, Tarn-et-Garonne), as well as in the Aude and
Lot-et-Garonne regions. The combined circulation for the 17 regional dailies
produced under the La Dépêche du Midi banner in 2006 was 200,000. The
newspaper employs approximately 1,000 people, including 200 professional
journalists and some 2,000 local correspondents.
The daily is owned by Groupe La Dépêche du Midi, which is helmed by CEO
Jean-Michel Baylet and Vice President Bernard Maffre. The group also owns
daily and weekly newspapers in several regions throughout France, as well as a
free classified ad newspaper (Publi), France's national rugby publication
(Midi Olympique), an audiovisual production company, a group of local and
trade magazines, a stake in a local television station (TLT in Toulouse) and
La Dépêche Interactive, the publisher for the group's websites.
About Nstein Technologies Inc.
Nstein Technologies (TSX-V: EIN) develops and markets leading-edge
content management software for the media, publishing and entertainment
industries. Its Ntelligent Content Management Suite enables the
centralization, enrichment and publication of textual and rich media assets
using advanced text mining. Nstein helps publishers significantly increase
their content monetization and reduce their operational costs through cross
media publishing and multichannel delivery. Nstein is headquartered in
Montreal, Canada, with offices in the USA and Europe. More information is
available at www.nstein.com
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