Nstein solutions enable France's Groupe La Provence to streamline content management and launch new regional portal



    Nstein's NCM content management platform allows the press group to
    structure and repurpose seven years' worth of digital archives and
    develop a brand-new regional portal

    MONTREAL and PARIS, June 27 /CNW Telbec/ - Nstein Technologies Inc.
(TSX-V: EIN), a leader in content management solutions for the publishing,
media and entertainment industries, today announced that Groupe La Provence -
France's fifth largest publisher of regional daily newspapers - has selected
Nstein's Ntelligent Content Management (NCM) Suite to manage its digital
assets and create a brand-new regional portal, launched earlier today
(www.laprovence.com).
    Over the past 12 months, two strategic initiatives have been brought to
fruition by Groupe La Provence using Nstein's solutions and expertise, namely
the management of digital asset archives and the creation of the new regional
portal. This has involved the deployment of NCM's Web Content Management and
Digital Asset Management modules.

    Well-structured and accessible archives

    Groupe La Provence needed to restructure seven years of archives,
including text and photos, to make them more user-friendly. The organization
also wished to automate the process of importing content generated by the
group's reporters and maximize accessibility.

    A new interactive Web portal

    The second part of the project involved building a regional portal for
Groupe La Provence. An initial version of the portal was released in
mid-February 2007. In its upgraded form, launched today, the portal is even
more advanced. Developed using Nstein's NCM Suite, it offers users a wide
range of sections and services, all of which place a great deal of importance
on interactivity and user participation through daily polls, forums and other
features.
    "This year marks a significant stage in the growth of Groupe La Provence.
We have invested heavily in printing technologies to create a new format for
our flagship newspaper, La Provence, in celebration of its 10th anniversary.
Earlier in the year, we also stepped up our online strategy and launched the
initial version of laprovence.com, which has since evolved into the new
regional portal being launched today. This dual-media approach is ushering our
group into a new age, which will bring an enormous added value to both our
print and electronic readership," said Claire Charbonnel, Associate Director
of Groupe La Provence. "These initiatives could not have been achieved without
proven, comprehensive, scalable and reliable technologies. NCM solutions
respond perfectly to our needs and objectives."
    Groupe La Provence selected Nstein's NCM Suite for its ability to
accommodate the specific needs of the media industry and its solid reputation
among a growing number of press groups. In addition to the many unique
features that distinguish it from its competitors, the NCM Suite was chosen
because it does not require in-house development and because of its robust,
scalable and easy-to-use nature.
    "We are delighted to play a part in realizing the ambitious strategy of
Groupe La Provence. They have found a cohesive, relevant way of merging print
and online media and are well poised to leverage the convergence of both
worlds," said Bruno Génuit, General Manager of Nstein Europe. "Residents of
the Provence region and online users from around the world will benefit from
these new value-added services and the enriched experiences resulting from the
highly interactive interface."

    About Groupe La Provence

    Groupe La Provence is one of the top 10 publishers of daily regional
newspapers in France. One of its recent milestones was the creation of the
daily regional newspaper La Provence (June 4, 1997), following the merger of
Le Provençal and Le Méridional. La Provence, available in 12 local editions,
is a convenient, one-stop source for local, regional and national news. La
Provence is committed to providing its readers rich editorial material in both
its core content and its supplements, namely La Provence des Sports, TV Hebdo
and Version Femina. Group La Provence also publishes the free daily newspaper
MarseillePlus, as well as Marseille l'Hebdo.

    About Nstein Technologies Inc.

    Nstein Technologies (TSX-V: EIN) develops and markets leading-edge
content management software for the media, publishing and entertainment
industries. Its Ntelligent Content Management Suite enables the
centralization, enrichment and publication of textual and rich media assets
using advanced text mining. Nstein helps publishers significantly increase
their content monetization and reduce their operational costs through cross
media publishing and multichannel delivery. Nstein is headquartered in
Montreal, Canada, with offices in the USA and Europe. More information is
available at www.nstein.com.

    
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      adequacy or accuracy of this release.
    - Any statement that appears prospective shall not be interpreted as
      such.
    




For further information:

For further information: Nstein Technologies Inc.: Investor Relations:
Bruno Martel, Chief Financial Officer, Nstein Technologies Inc., (514)
908-5406, bruno.martel@nstein.com; Media: Rina Marchand, Marketing Manager,
Nstein Technologies Inc., (514) 908-5406, rina.marchand@nstein.com

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