NSK Thinking for the Future



    Rebranding focuses on building even stronger customer connections

    MISSISSAUGA, ON, Sept. 17 /CNW/ - Colin Figgens, President and C.O.O. of
NSK Canada (NSK), is proud to announce the launch of an exciting brand
campaign, designed to stimulate customers' knowledge and understanding of NSK.
The plan includes campaign activities centered on the new tagline, "Think
NSK".
    "We needed a flexible tagline that would allow us to tailor messages that
would connect with our different customers and partners, and 'Think NSK.'
delivers," said Colin Figgens. "With 'Think NSK.' we can communicate the
advantages of our unique brand attributes and the benefits of choosing NSK,
including: Experience, Reliability, Performance, Value, Innovation and
Delivery."
    The "Think NSK." concept addresses each NSK customer's individual
requirements and promotes top-of-mind recognition for each: For the design
engineer, "Think NSK." means integrating NSK products into designs for better
performance. For the aftermarket end-user, it means requesting NSK products
from distributors for the security of NSK quality. For distributors, it means
keeping NSK products available and always recommending them to their
customers.
    NSK is one of the world's largest bearing manufacturers, employs over
25,000 people worldwide, has 60 global manufacturing facilities and over 127
sales offices, operates 12 technology centres and produces and distributes
over 100,000 different types of bearings, linear motion and automotive
component products.
    The "Think NSK." tagline and campaign will help NSK achieve the goal of
informing the market of the myriad benefits of selecting NSK products and
services by capitalizing on an increased brand profile. The comprehensive
brand launch will support NSK's efforts to highlight NSK's unique attributes
as the preferred brand of the motion control industry in an effort to seek out
new customers and increase North American market share in the years to come.

    About NSK Canada

    NSK Canada is a member of the NSK Ltd. Group of companies headquartered
in Tokyo, Japan. As one of the world's leading bearing manufacturers, it
produces and distributes over 100,000 different types of bearings, linear
motion and automotive component products.
    In Canada, NSK operates with strategically located distribution centres
that supply both the original equipment and industrial distribution market.
Its network of authorized distributors has the expertise, inventory and
delivery systems to meet industry needs, working in partnership with NSK sales
and engineering teams to ensure those needs are met with precision and speed.
For more information, visit www.ca.nsk.com.

    About NSK Limited

    Headquartered in Tokyo, Japan, NSK Limited is a world-class producer and
innovator of motion and control products. Established in 1916, NSK became a
world leader in the industry because of an intense commitment to engineering
research, modern manufacturing processes and superior quality.
    Today, the company is one of the world's largest bearing manufacturers,
employs over 23,000 people worldwide, has 60 global manufacturing facilities
and 127 sales offices, operates 12 technology centres and produces and
distributes over 100,000 different types of bearings, linear motion and
automotive component products. For more information, visit www.nsk.com/

    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    





For further information:

For further information: Lilit Hakobyan, 5th Business, 5100 Orbitor
Drive, Suite 100, Mississauga, ON, L4W 4Z4, T: (905) 275-2220 x344, F: (905)
275-2245

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NSK CANADA

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