Now broadcasting live: Astral Media hosts largest one-day caring for kids radiothon event



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    MONTREAL, April 30 /CNW Telbec/ - Fifty Astral Media (TSX: ACM.A/ACM.B)
radio stations in 28 cities across Canada are broadcasting heartfelt stories
of courage and compassion today, as part of the Astral Media National Day of
Caring for Kids Radiothon.
    The proceeds raised by millions of listeners from all regions of the
country will benefit 20 children's hospitals and health care facilities to
affect positive change in the lives of children in need of medical care.
    "From coast-to-coast, our stations and our employees are mobilizing
communities to help sick children and hospitals get the care and the
facilities they need. Nearly 500 of our employees have been working tirelessly
for months to make this event a unique fundraising success," said Jacques
Parisien, Group President, Astral Media Radio and Outdoor. "We challenge
Canadians in all regions to tune in to their favourite radio station and give
in order to help these hospitals purchase equipment and allocate resources to
provide the best medical care to their littlest patients."
    On-air talent from participating stations in eight provinces are live at
partner hospitals and health care facilities throughout the day to provide
access to those who directly benefit from these funds. Special guests, ranging
from hospital staff, to child patients and their parents take to the airwaves
to share their personal stories and show Canadians just how they can make a
real difference by donating.
    In many cities, radio stations are working closely with Children's
Miracle Network - an international non-profit organization dedicated to saving
and improving the lives of kids by raising funds for children's hospitals and
health foundations.
    "Every year, one in four children in Canada will visit a children's
hospital. On the National Day of Caring for Kids, listeners across the country
will get the opportunity to hear some of these extraordinary stories - and
gain a better understanding as to why continued support of our children's
hospitals is so crucial to our communities," said John Hartman, Chief
International Officer for Children's Miracle Network.
    Canadians can make a donation now by visiting the website of any
broadcasting radio station in their hometown or by visiting the radiothon's
microsite at www.radiothon.astral.com. This site will also feature a rolling
total of dollars raised. National results will be announced on Monday, May
4th.
    A media invitation was also issued Wednesday, April 29, 2009, listing all
public events held today by radio stations across the country.

    Astral Media is a leading Canadian media company, active in specialty and
pay television, radio, outdoor advertising and interactive media. Astral
Media's solid and dynamic presence in the country's major markets rests on its
commitment to offer a unique combination of high-quality, targeted media for
all its audiences. For more information, please visit www.astralmedia.com.




For further information:

For further information: Hugues Mousseau, Astral Media Inc., (514)
939-5000, ext. 3240, hmousseau@corp.astral.com

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