Novo Nordisk Changing Diabetes(R) Bus World Tour Rolls Into the Big Apple to Mark World Diabetes Day



    PRINCETON, N.J., Nov. 13 /CNW/ -- The Changing Diabetes(R) Bus and
Village will host visitors today at New York City's Union Square Park, as its
tour around the globe concludes on the eve of the first United
Nations-sanctioned World Diabetes Day.  Novo Nordisk, the sponsor of the tour,
invites visitors to Union Square Park to participate in the global drive to
raise awareness about diabetes prevention and control, and encourage New
Yorkers to change the future of diabetes today.  Admission to the Novo Nordisk
Changing Diabetes(R) Bus event is free and open to the public today from 11am
to 7pm in Union Square's North Plaza.
    Basketball Hall of Famer and diabetes advocate, Dominique Wilkins of the
Atlanta Hawks, is an ambassador for the campaign.  Diagnosed with type 2
diabetes in 2000, 'Nique has been sharing his personal story in order to
motivate and educate the public about this disease.
    "When I was first diagnosed with type 2 diabetes nearly eight years ago,
it came as a shock -- I thought I couldn't have it because I was in great
shape," said Dominique Wilkins.  "After I got through the denial, I decided I
had to do something about it.  I am now joining Novo Nordisk to call on all
New Yorkers to change diabetes for good -- make important lifestyle changes
for ourselves, and pass these good habits on to our children."
    The number of people living with diabetes in New York City is rising at
an alarming rate, more than doubling in the past ten years.  It is estimated
that more than half a million (530,000) New Yorkers -- close to one in eight
adults -- have been diagnosed with diabetes.  More alarmingly, an additional
265,000 have diabetes but don't know it -- bringing the total number of New
Yorkers with diabetes to nearly 800,000.  City health officials have
recognized diabetes as an epidemic that is taking a large and devastating toll
on New York City with death rates, debilitating complications and
hospitalizations soaring as a result.
    
    About the event
    
    The Changing Diabetes(R) Bus, a 59-foot mobile showroom, provides
visitors with unique and interactive multimedia exhibits where they can learn
about diabetes and why controlling it is critical -- for themselves and loved
ones. Since its 2006 launch in Copenhagen, Denmark, the Bus has logged more
than 27,000 miles across five continents -- Europe, Africa, Australia, Asia
and North America -- and more than 77,000 people have visited the exhibit. 
The Bus is designed to educate both adults and children.  In addition to
learning about diabetes, visitors will have the opportunity to make a
difference in the global fight against diabetes by signing a petition to
support the UN Resolution on diabetes and sharing their opinions about what
they would change about how diabetes is currently treated.
    A wide range of services will be provided to visitors in the Changing
Diabetes(R) Bus and Village.  Adults can receive free screenings for blood
sugar levels, cholesterol and blood pressure, while children will have their
own play area, where they can draw, and enjoy face paintings and balloon
twisting.  Visitors can also receive fashion, make-up and nutrition advice
from the Divabetic - Makeover Your Diabetes team.  The organization brings
together nationally-known beauty and fashion experts and diabetes educators to
encourage women to improve how they or their loved ones live with diabetes.
Additionally, Zippora Karz, former ballerina with the New York City Ballet,
will sign free copies of her new children's book, "Ballerina Dreams."  The
illustrated book follows the true story of Zippora Karz, who overcame the
challenges of living with diabetes to successfully pursue her dream of being a
ballerina.  The book signing session will be open to the public at 3:00 PM.
    
    Children's Drawing Contest
    
    Zippora Karz will also announce the international winner of the Novo
Nordisk Children's Drawing Contest.  The contest provides children with
diabetes with an opportunity to express their emotions about living with
diabetes and allows others to see how diabetes affects them. Type 2 diabetes
in the young is a global phenomenon and on the rise. Through the art contest,
Novo Nordisk aims to encourage children to actively take control of their
diabetes.
    The contest took place between September 2006 and October 2007 in select
countries around the globe and was open to children with diabetes between the
ages of 4 and 12.  Winning entries from each country will be displayed at the
event in New York City.
    The international grand prize winner wins a family trip to the Walt
Disney World theme park closest to their home.
    Novo Nordisk is a healthcare company with an 84-year history of
innovation and achievement in diabetes care. The company has the broadest
diabetes product portfolio in the industry, including the most advanced
products within the area of insulin delivery systems. In addition to diabetes
care, Novo Nordisk has a leading position within areas such as hemostasis
management, growth hormone therapy, and hormone therapy for women. Novo
Nordisk's business is driven by the Triple Bottom Line: a commitment to
economic success, environmental soundness, and social responsibility to
employees and customers. With headquarters in Denmark, Novo Nordisk employs
more than 25,800 employees in 79 countries, and markets its products in 179
countries. Novo Nordisk's B shares are listed on the stock exchanges in
Copenhagen and London. Its ADRs are listed on the New York Stock Exchange
under the symbol 'NVO'. For global information, visit http://novonordisk.com;
for United States information, visit http://novonordisk-us.com.
    For more information about the Changing Diabetes(R) Bus, please visit:
http://changingdiabetes-us.com.
    Changing Diabetes is a registered trademark of Novo Nordisk A/S.




For further information:

For further information: Media, Susan Jackson of Novo Nordisk, 
+1-609-919-7776, Cell phone: +1-609-933-4103; or Tony Ho Loke of Biosector 2, 
+1-212-845-5607, Cell phone: +1-917-714-3555, tholoke@biosector2.com, for 
Novo Nordisk Web Site: http://novonordisk.com                 
http://novonordisk-us.com                  http://changingdiabetes-us.com

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