Lexus establishes new yearly sales record; Hybrids, Toyota trucks stand
out as Canadians shop for value, efficiency and utility
TORONTO, Dec. 3 /CNW/ - Toyota Canada Inc. (TCI) today announced its
November sales results. TCI sold 12,554 vehicles, off 8.3 per cent from a
strong November in 2006. Despite this, Year-to-Date (YTD) sales remain 1.4 per
cent ahead of 2006, at 186,238.
Canadians purchased 11,587 Toyota vehicles in November, down 7.9 per cent
from the same month last year. Year-to-date sales of 174,073 are up 0.8 per
cent over January-November 2006.
- Toyota sold 7,374 passenger cars in November, down 12.8 per cent from
the same month in 2006.
- Toyota truck sales of 4,213 were up 2.3 per cent compared to the same
month in 2006, to set a new November record. YTD sales of 52,009 are
up 14.8% per cent versus the same period in 2006.
Canadians purchased 967 Lexus luxury cars and SUVs in November - down
13.4 per cent from the same month in 2006. Year-to-date sales of 12,165 are up
11.2 per cent compared to January-November 2006, and set a new yearly sales
record by surpassing last year's total sales of 12,001.
- Lexus sold 572 luxury passenger cars in November 2007 - down
11.5 per cent from the same month the previous year. Lexus passenger
car sales for the first eleven months of this year are ahead of 2006
by 23.6 per cent, at 7,703.
- Lexus sold 395 luxury SUVs in November - down 16.1 per cent from
"As we adjust to the continued strength of the Canadian dollar versus its
American counterpart, Toyota - like all Canadian auto companies - has been
searching for the right combination of price repositioning, incentives,
attractive financing and other benefits to encourage Canadians to visit our
dealers," said Tony Wearing, Managing Director of TCI. "As our November
results illustrate, Canadian drivers are starting to take note of our
adjustments and we did enjoy robust sales of some models in November."
"Those Canadians shopping for a luxury vehicle continued to turn to Lexus
last month, helping us to set a new yearly sales record - a month early,"
noted Yves Gionet, Director of Lexus in Canada. "We're pleased that our
Dealers set new November records for both our Lexus ES 350 luxury sedan and
our Lexus RX 400h hybrid luxury SUV, and we look forward to delivering more
perfect moments to our new and returning Canadian guests in December."
November sales highlights:
- Sales of 1,072 of Yaris with a Trunk were up 14 per cent compared to
the same month in 2006 to set a new November record. Year-to-date
sales of 15,979 are ahead 20.6 per cent versus the January-November
period in 2006.
- In November, Canadians purchased 114 Tundra 4x2 models to establish
the best month ever for this pick-up. Meanwhile, sales of 1,014
Tundra 4x4 models set a new November record. In the first eleven
months of 2007, Toyota has sold 9,840 Tundra 4x2 and 4x4 models, up
316 per cent from 2006.
- Toyota hybrid vehicles were popular choices, with 967 sold in
November. Out of all TCI vehicles sold in November, 7.7 per cent were
hybrid vehicles. Canadians purchased 339 Prius liftbacks - ahead 200
per cent versus November 2006 and setting a new monthly sales record
for this model. Camry Hybrid sales of 413 in November were up
63.2 per cent compared to the same month last year, representing
24 per cent of all Camry sales that month. Canadians also set a new
November sales record for Toyota's all-new Highlander Hybrid - the
fuel efficient, emissions friendly, mid-size SUV - purchasing 88
vehicles in November, an increase of 11.4 per cent over the same
month in 2006.
- The sophisticated Toyota Avalon enjoyed strong sales, with 163 models
sold. That's an increase of 87.4 per cent versus November 2006.
- At Lexus of Canada, sales of Lexus ES 350 luxury passenger cars in
November were up 0.7 per cent compared to the same month last year to
set a new November record.
- Canadians purchased 103 RX 400h luxury hybrid SUVs in November, up
80.7 per cent compared to the same month last year to set a new
November record for this. The hybrid RX accounted for more than 28
per cent of all RX-series SUVs sold in November.
For further information:
For further information: Kathryn Ruhland, Manager, Public Relations,
Toyota Canada Inc., (416) 431-8333, firstname.lastname@example.org