Novarra Raises the Bar for Mobile Internet Experience With Vision(TM) Platform Version 7.0



    
    Commercially Proven to Drive Uptake and Usage
    

    BARCELONA, Spain, Feb. 13 /CNW/ --  Novarra, the Internet Mobility(TM)
company, announces commercial availability of the latest version of its
Vision(TM) mobile web and multi-media platform.  This new release brings the
experience of accessing the internet on handsets even closer to that of the
desktop and includes advanced support for advertising. Version 7.0 includes
significant enhancements to both server and micro-clients comprising
desktop-like content and viewing capabilities, comprehensive Web 2.0 content
support (such as video streaming) and user interface breakthroughs in speed
and navigation.  Version 7.0 is shaped by extensive consumer usage data from
Novarra's commercial deployments as well as the demand from operators and
content providers to drive revenues and consumer uptake.  3 Hong Kong has
upgraded to Version 7.0 server and micro-clients for its groundbreaking
3Xplorer mobile internet and video service, and Turkcell has deployed the
Version 7.0 server to deliver mobile internet to more than 22 million
consumers.
    The Vision platform is a proven, scalable solution for next-generation
content and services which delivers the benefits of content adaptation,
content reduction, acceleration, optimization, real-time multimedia
transformation and filtering. Novarra's micro-clients and browsers (Java, BREW
and C++) provide industry leading performance and mobile usability. Operators
and internet brands can deploy Vision servers for web and/or media on a single
platform to support mobile usage, next generation portals, advertising, video,
and location services.  The Vision platform is commercially available in
Linux, Windows, and Solaris implementations.
    "The global popularity of the internet and social networking is driving
demand for the Vision platform that brings scalable, cost-effective internet
access to millions of mobile users," said Randy Cavaiani, VP of Product
Management and Marketing at Novarra. "Operators and web businesses recognize
that mobile consumers understand the value of a superior experience in
anytime, anywhere access to the breadth of the web."
    
    Core Internet Content and Experience
    
    The growing usage of web 2.0 applications such as Facebook and MySpace
has made it necessary for mobile internet service offerings to include support
for technologies such as video streaming and Flash.  Version 7.0 includes
enhancements to core content processing, delivery and speed in addition to new
features.
    Supported on third party browsers and Novarra micro-clients:

    
    -- Real time streaming video and audio from the web
    -- Flash and AJAX support v1.0
    -- Video and picture upload
    -- Enhancements to content compaction algorithms and mobile content
       support
    -- Dynamic JavaScript support across all phones
    -- Compression and optimization for laptops
    -- Enhanced language support for more than 20 languages
    


    
    Supported on Novarra micro-clients:
    -- In-line playback of streaming video with embedded controls
    -- Picture album
    Mobile Usability
    
    Usage data from global commercial deployments show that speed and
usability are key drivers of consumer uptake.  Version 7.0 includes
comprehensive enhancements that extend Novarra's leadership in this area.
These features are in addition to SmartScroll(TM), SmartNav(TM) Snapshot(TM)
and Mobile Dashboard(TM), which form part of the core platform.

    
    Supported on third party browsers and Novarra micro-clients:
    -- Speed and usability for internet capable HTML browsers including iPhone
    -- Content prioritization enhancements and user personalization
    -- Customizable toolbars and navigation icons
    -- Widget and mash-up support
    -- Location and presence enablement across all handsets
    -- Enhanced dynamic folderization
    -- User selectable Mobile Dashboard(TM)
    -- Advanced Find
    


    
    Supported on Novarra micro-clients:
    -- Virtual mouse for improved navigation
    -- Tabbed interfaces
    -- Integration with on device portals
    -- Password vault
    -- Text auto-completion
    Mobile Advertising Enhancements
    
    Operators and content providers see mobile internet usage as a key driver
for mobile advertising which is a new revenue stream to monetize growing
portal and internet traffic.  Version 7.0 includes support for:
    
    -- Dynamic delivery of advertising using multiple mechanisms in multiple
       formats
    -- Context-based ad delivery
    -- Reporting and tracking capabilities by page impression and
       click-through
    -- Open advertising APIs
    
    Vision Version 7.0 provides operators and content providers the most
comprehensive support for internet technology, mobile handsets and mobile
browsers.  Novarra is showcasing Vision Server Version 7.0 at the Mobile World
Congress 2008 (Hall 2, Ground Floor - Stand C63).
    
    About Novarra:
    
    Novarra, the Internet mobility company provides high performance mobile
web platforms for operators and content providers to create new internet-based
services and revenue streams. Novarra developed the first server-client
architecture for web content transformation and network optimization designed
for mass-market, high volume mobile consumer deployments. Novarra's open,
standards-based platforms deliver a high quality mobile user experience for
services like full rich web, search, premium portals, personalization and
advertising. Global, commercial deployments over 5 years on both 2.5G and 3G
networks have proven consumer satisfaction, uptake and increased data services
revenue.

    For more information:

    
    Europe:
    Ivana Farthing/ Alexis Dalrymple
    Hotwire PR
    ivana.farthing@hotwirepr.com
    +44 (0) 207 608 4664
    alexis.dalrymple@hotwirepr.com
    +44 (0) 207 608 4685
    

    
    North America:
    Doug Haslam
    Topaz Partners
    Novarra@topazpartners.com
    +1 (781) 404 2419
    




For further information:

For further information: Europe, Ivana Farthing, +44 (0) 207 608 4664, 
ivana.farthing@hotwirepr.com, or Alexis Dalrymple, +44 (0) 207 608 4685, 
alexis.dalrymple@hotwirepr.com, both of Hotwire PR; or North America, Doug 
Haslam of Topaz Partners, +1-781-404-2419, Novarra@topazpartners.com Web Site:
http://www.novarra.com/

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