Novarra Extends Partnership With Yahoo! for Mobile Web Transformation



    CHICAGO, Sept. 11 /CNW/ - Novarra, the Internet Mobility(TM) company,
today announced an extension to their partnership with Yahoo! to provide its
Vision(TM) web solution for Yahoo! oneSearch. Novarra serves millions of
transformed pages every day, enabling access to the best of PC Internet
content on mobile. As part of the agreement, the companies deployed Novarra's
Vision v7.3 platform that includes customized mobile content handling
capabilities.
    When consumers click on a Web link from Yahoo!'s oneSearch results,
Novarra's Vision platform transforms the PC content for a fast and optimal
mobile experience. Complex Web sites around the globe are automatically
optimized for thousands of unique mobile devices.
    "Yahoo! is committed to providing the best user experience to consumers
on their mobile phones," said Steve Boom, senior vice president, Connected
Life, Yahoo! "Partnering with Novarra provides us with an effective Web
transformation solution to render Web content for mobile handsets."
    "We're pleased that Yahoo! chose Novarra to adapt content with speed and
simplicity, which is critical for effective presentation," said Bruce Simpson,
chief operating officer for Novarra. "All our customers have experienced
consumer satisfaction and steady growth, enabling operators and Internet
brands to generate significant revenues."

    About Novarra:

    Novarra, the Internet Mobility company, provides high performance mobile
web platforms for operators and content providers to create new internet-based
services and revenue streams. Novarra developed the first server-client
architecture for web content transformation and network optimization designed
for mass-market, high volume mobile consumer deployments. Novarra's open,
standards-based platforms deliver a high quality mobile user experience for
services like full rich web, search, premium portals, personalization, video
and advertising as well as support for mobile sites. Global, commercial
deployments over 5 years on both 2.5G and 3G networks have proven consumer
satisfaction, uptake and increased data services revenues.

    Novarra, Internet Mobility and Vision are trademarks of Novarra, Inc.

    Yahoo! and Yahoo! oneSearch are trademarks and/or registered trademarks
of Yahoo! Inc.

    For more information:

    
     Europe:
     Annie Woodhead / Alexis Dalrymple
     Hotwire PR
     annie.woodhead@hotwirepr.com / alexis.dalrymple@hotwirepr.com
     +44 (0) 207 608 4664 / +44 (0) 207 608 4685

     North America:
     Amy Krigman
     Topaz Partners
     Novarra@topazpartners.com
     +1 781 404 2437
    





For further information:

For further information: Europe, Annie Woodhead, +44 (0) 207 608 4664,
annie.woodhead@hotwirepr.com, or Alexis Dalrymple, +44 (0) 207 608 4685,
alexis.dalrymple@hotwirepr.com, both of Hotwire PR; or North America, Amy
Krigman of Topaz Partners, (781) 404-2437, Novarra@topazpartners.com, for
Novarra, Inc. Web Site: http://www.novarra.com

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