Notice of intention to make a normal course issuer bid



    ST-ELZEAR-DE-BEAUCE, QC, Sept. 19 /CNW Telbec/ - ADS inc. today announced
its intention to acquire, for cancellation, as it deems expedient, up to
953,817 of its outstanding Class A multiple voting shares, representing 5% of
the 19,076,356 issued and outstanding Class A multiple voting shares of its
share capital as of September 17, 2007.
    The Class A multiple voting shares may be redeemed effective
September 21, 2007 until the earlier of the following dates, the date on which
the corporation will have acquired the aforementioned maximum number of
Class A multiple voting shares or decided not to acquire other shares and
September 20, 2008.
    The Class A multiple voting shares may be redeemed on The Toronto Stock
Exchange, at the market price of the Class A multiple voting shares at the
time of redemption. The number of Class A multiple voting shares that ADS is
entitled to acquire is limited at 1,000 Class A multiple voting shares per day
unless it is for a block purchase. ADS feels that the price of its Class A
multiple voting shares, from time to time, is undervalued and that the
redemption of its Class A multiple voting shares in the course of this offer
may constitute a sound utilization of its excess of cash. In addition, ADS's
redemption of its own Class A multiple voting shares reduces the number of
outstanding Class A multiple voting shares and, consequently, increases the
per share book value of the issued and outstanding Class A multiple voting
shares. ADS has not acquired any Class A multiple voting shares over the last
twelve months. ADS has not reached any special arrangement with its
shareholders to redeem their shares.

    ADS is primarily involved in the manufacturing sector through its
divisions operating in the field of needle punched non woven and coating.
ADS's securities are listed on The Toronto Stock Exchange under the
symbol AAL.A.




For further information:

For further information: Mr. Guy Drouin, President and Chief Executive
Officer, (418) 387-3383; Source: ADS Inc.

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ADS Inc.

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