Not So Sweet Dreams: Just 1 in 10 Canadians Sleep Soundly on a Regular Basis



    Top "sleep stealers" include stress, temperature and insomnia

    TORONTO, Oct. 24 /CNW Telbec/ - A recent poll reveals that when it comes
to sweet dreams, Canadians are not getting enough. The new study commissioned
by Sunbeam and conducted by Harris/Decima found that just one in 10 Canadian
adults sleeps soundly on a regular basis. For the other 90 per cent of the
population, the three biggest "sleep stealers" affecting Canadians include
stress (57 per cent), uncomfortable room or bed temperature (51 per cent) and
insomnia (29 per cent).
    The survey found that an overwhelming majority of women experience sleep
disturbances more strongly than men, most notably in the three main "sleep
stealer" categories: stress (62 versus 53 per cent), uncomfortable temperature
(61 versus 43 per cent) and insomnia (35 versus 25 per cent).
    "Extended periods of sleep disruption or poor sleep quality can often
lead to impaired daytime functioning and depressed mood," explained
Dr. Eva Libman, Associate Director of the Behavioural Psychotherapy and
Research Unit at the Jewish General Hospital in Montreal.
    "These sleep problems often can be addressed by following good 'sleep
hygiene' practices, for example: employing a relaxing and consistent
pre-bedtime routine, disrupting intrusive thoughts at bedtime by reading or
listening to a book on tape, avoiding going to bed hungry or thirsty, and
maintaining a comfortable bedroom environment," added Dr. Libman.
    Regionally, Ontarians reported finding that stress keeps them awake most
frequently (60 per cent), followed closely by Quebecers (59 per cent), while
Maritimers are the least likely to lose sleep because of stress (50 per cent).
Maritimers also are the least likely to suffer from insomnia (25 per cent),
while Quebecers are the most likely (34 per cent).
    "The fact that so many Canadians are not getting the full benefit of a
good night sleep speaks to the size of the market need. Finding strategies to
sleep more soundly should be a personal health priority for those who are
experiencing this problem," said Nelson Pascua, Vice President of
Harris/Decima.
    "There's no question that quality of sleep affects quality of life. We
spend approximately one-third of our day sleeping, and science has proven a
good night's rest is essential to our well-being," said Nadège Kéléchian,
Director of Marketing for Jarden Consumer Solutions. "Sleep is an important
part of our business, thus we hope our work with this study will encourage
Canadians to investigate how to get a better night's sleep."
    The study identified other common sleep disturbances for Canadians
including noises from outside (27 per cent), being awakened by a partner
(26 per cent), uncomfortable beds (11 per cent), and being awakened by
children (10 per cent).
    "Another interesting survey finding was that 40 per cent of Canadians
were not aware that by turning down their thermostats on cooler nights, and
turning on a warming blanket or mattress pad, they consume less energy and
save on their heating bills. In our environmentally-conscious society, it's a
simple, easy thing we can do, and fits into our busy lives," added Kéléchian.

    About Sunbeam Products, Inc.
    ----------------------------

    Since the introduction of its first electric appliance in 1910, the
Sunbeam(R) brand has grown to a position of leadership in the consumer goods
industry, and offers families practical, affordable solutions for everyday
living. For over 50 years, Sunbeam has been the industry leader in warming
products, blending technology, comfort, performance and style. The company's
ultimate vision is to offer a wide range of choices that truly redefine how
the world sleeps. Sunbeam Corporation (Canada) Limited, the Canadian sales,
marketing and distribution office is located in Brampton, Ontario. For more
information on Sunbeam(R) products, please visit www.sunbeam.com.

    About Jarden Consumer Solutions
    -------------------------------

    Jarden Consumer Solutions (JCS), a subsidiary of Jarden Corporation
(NYSE:  JAH), is a leading consumer products company that designs, manufactures
and markets, nationally and internationally, a diverse portfolio of consumer
products under such world-class brands as Bionaire(R), Crock-Pot(R),
FoodSaver(R), Health o meter(R), Holmes(R), Mr. Coffee(R), Oster(R),
Patton(R), Rival(R), Seal-a-Meal(R), Sunbeam(R) and VillaWare(R). JCS is
headquartered in Boca Raton, Florida, and employs more than 13,000 people
worldwide. JCS can be found on the Web at www.jardencs.com.

    About the poll: This poll was conducted by Harris/Decima between August 2
    and 7, 2007 via an online panel (eVox) among a sample of 745 adult
    Canadians. The margin of error is +/- 3.56 per cent.




For further information:

For further information: for an interview with Dr. Eva Libman, or to
speak with a representative from Sunbeam, please contact: Communications MECA:
Julie Lepsetz, (514) 288-8500 x233, jlepsetz@meca.ca; Suzanne Gold, (416)
425-9143 x230, sgold@meca.ca

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