Norton Survey Reveals One in Three Experience Cell Phone Loss, Theft

Norton Mobile Security allows users to locate and remotely wipe or lock their lost or stolen Android phones with a quick text message

TORONTO, Feb. 8 /CNW/ - At a time when smartphone use has become engrained in everyday life as a primary way to communicate, work and share, a new survey from Norton reveals that 33 percent of consumers in Canada1 and 36 percent of consumers in the U.S. have fallen victim to cell phone loss or theft2. These results make it clear that there is a growing need to protect important and personal information stored on smartphones. To that end, Norton released today Norton Mobile Security 1.5, the only product for Android to seamlessly combine anti-theft features with powerful Norton mobile antimalware, giving consumers a sense of security in the event their phone is lost or stolen.

The Greater Toronto Area called out for losing most phones!

In the new survey commissioned by Norton, Toronto and neighbouring Mississauga, Ontario are revealed as the cities with the highest rate of cell phone loss or theft. Forty-eight percent of respondents in Toronto/Mississauga have experienced cell phone loss/theft. Montreal and Vancouver were the #2 and #3 cities in the survey with 32 and 31 percent of respondents experiencing loss/theft respectively. Respondents in Halifax by comparison only reported experiencing cell phone loss/theft 17 percent.

"Losing your phone or having it stolen can be quite traumatic for people, especially with the amount of personal information saved in cell phone nowadays," said Lynn Hargrove, Director of Consumer Solutions, Symantec Canada. "The most shocking finding from the survey to me was the fact that 70 percent of people did not password protect their phones - allowing anyone to access their information."

Frustration was the most dominant feeling consumers experienced when their mobile phone was lost or stolen, likely because 83 percent could neither remotely lock nor remotely wipe their phone's memory afterwards and two-thirds (70 percent) of all smartphone users did not password protect their phones. An overwhelming majority of respondents contacted their mobile service provider to resolve the situation as the first step and ultimately reported that it cost an average of $170.85 to resolve.

"The survey results are clear: cell phone loss and theft is a significant issue for consumers today," said Laura Garcia-Manrique, vice president, Consumer Business Unit, Norton by Symantec. "Norton Mobile Security lets you determine your phone's location, lock it up, or even wipe it clean in the event you'll never see the device again.  The response to the offering thus far - with more than 100,000 beta downloads and a 4 out of 5 star Android Market rating - confirms that consumers trust the Norton brand to protect them everywhere, regardless of the platform."

Norton Mobile Security 1.5 for Android
In addition to the ability to locate and remotely lock or wipe an Android phone, Norton Mobile Security includes antimalware functionality that automatically scans for malicious applications or spyware, and call/text blocking to avoid annoying or unwanted calls and text messages.

Top 5 Canadian Cities For Cell Phone Loss/Theft:

  1. Toronto (Mississauga) - 48%
  2. Montreal (Laval) - 32%
  3. Vancouver (Surrey, Burnaby) - 31%
  4. Calgary - 23%
  5. Halifax - 17%

Product Availability
Norton Mobile Security is now available for a one-year license through select Symantec partners. Alternatively, consumers can download a free limited-trial beta version directly from the Android Market.

About Norton by Symantec
Symantec's Norton products protect consumers from cybercrime with technologies like antivirus, anti-spyware and phishing protection -- while also being light on system resources.  The company also provides services such as online backup, PC tuneup, and family online safety.  Like Norton on Facebook at www.facebook.com/norton and follow @NortonOnline on Twitter.

About Symantec
Symantec's Canadian operations are headquartered in Toronto with offices in Montreal, Ottawa, Calgary and Vancouver.  For more information on Symantec products or current promotions, access Symantec's Canadian Web site at www.symantec.ca. Symantec is an active member of the Business Software Alliance (BSA).

Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world.  Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at www.symantec.com.

NOTE TO EDITORS: If you would like additional information on Symantec Corporation and its products, please visit the Symantec News Room at http://www.symantec.com/news.  All prices noted are in U.S. dollars and are valid only in the United States.

Symantec, the Symantec Logo, and Norton are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries.  Other names may be trademarks of their respective owners.

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1 Strategy One survey conducted among a Canadian sample of 1,508 adults age 18 years or older on September 24 - October 7, 2010, with an oversample in five major cities (Vancouver, Calgary, Toronto, Montreal, Halifax).
2 Strategy One survey conducted among a U.S. sample of 3,017 adults age 18 years or older on September 21-28, 2010, with an oversample in the top 20 cities (based on population).


SOURCE Symantec Canada

For further information:

Shaday Livingston, MAVERICK Public Relations for Norton by Symantec
416-640-5525 x 248
shadayl@maverickpr.com

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