North Strategic bridges the divide between Brands and Millennials with cross-generational conversation and digital insights platform

New offering, North Navigate, created with the belief that collaboration and co-creation are the new research platforms, enabling true "by-Millennial-for-Millennial" campaigns

TORONTO, June 24, 2015 /CNW/ - North Strategic, Canada's fastest-growing national public relations and social media agency, today announced a landmark expansion of its service offerings by forging a strategic alliance with Ten Thousand Coffees to create North Navigate, a new conversation and digital insights platform designed to bridge the gap between marketers and Millennials.

Millennials are the most sought after demographic in the history of marketing. Virtually every brand is looking for new ways to connect with this unique generation, and quite frankly, many don't know where to start. Reaching this audience is often guess work, being done by people who don't understand the unique traits of this generation.

North Navigate was created to eliminate the guess work, enabling brands to collaborate and ideate directly with the Millennial generation by making meaningful connections over real conversations.

The concept is simple. Utilizing Ten Thousand Coffees' network of thousands of Millennials, CMOs and brand marketers can engage in one-on-one, or one-to-many conversations with this generation. They can use these conversations – sometimes face-to-face, sometimes via Skype – to share new product ideas, gain feedback on a particular program, or to create something brand new in a collaborative environment.

North Navigate and Ten Thousand Coffees believe that collaboration and co-creation are the new research, and together this new platform will enable true "by-Millennial-for-Millennial" campaigns. At the same time, North Navigate will help the next generation gain industry insight, valuable connections, and demonstrate their skills.

With North Navigate, CMOs, brand managers and other executives will be empowered to have unfiltered conversations with their target demographic to share their passions, discuss their industry and access authentic insights, all by connecting with Ten Thousand Coffees' thriving national and international community of students and young professionals. 

Whether you're looking to connect with sports fans, tech enthusiasts, fashionistas, or any one of a number of other active communities, North Navigate can engage the Ten Thousand Coffees community to ensure you're having the right conversations with the right thought leaders, tastemakers and influencers. 

"Connections are the new currency," said Mia Pearson, Co-Founder of North Strategic, "North Navigate is disrupting the tactics brands use to understand their target Millennial communities by empowering our clients to utilize the power of conversation to make meaningful connections, ultimately leading to smarter creative campaigns that are rooted in the insights of this growing demographic."

"The next generation has incredible potential just waiting to be unlocked. The challenge is that there's a gap between the leaders of today and the next generation," said Dave Wilkin, Founder of Ten Thousand Coffees.

"Collaboration is the new research, and through our partnership with North Strategic, we'll be able to bring more Canadian leaders and brands together with their key target to create meaningful, mutually beneficial conversations. The most radical shift for CEOs and marketers may be a new view about what it means to collaborate and co-create with their customers."

As one of the most entrepreneurial generations in history, Millennials and members of GenZ value brands that embrace creativity and embrace a disrupt mentality, both of which are key pillars of the North Strategic and Notch Video approach.

Ten Thousand Coffees is the largest platform in the world connecting companies with the ideas, insights and talent of the next generation through in-person and virtual conversations. The Toronto-based organization has facilitated tens of thousands of conversations connecting industry professionals across generations in 300 regions spread over 40 countries.

About North Strategic
North Strategic is a communications agency that drives earned media programs for our clients. We bring mass media coverage, word-of-mouth buzz and social media marketing together with brand strategy and storytelling to help propel our clients' business forward. We are a passionate, entrepreneurial group with a wide range of consumer marketing, brand building and corporate communications experience. At North, we are committed to building long term client relationships and making life as easy as possible for our clients.

About Notch Video
Launched in 2012, Notch Video was built from the ground up to deliver creative, cost-effective solutions for scalable video content. With a curated network of over 800 video creators nationwide, Notch Video is disrupting the traditional production model and setting a new standard in delivering video content for clients including Canadian Tire, Sport Chek, Canada Goose, Samsung Canada, and others. Notch Video provides full-service video strategy, creative, production, post-production, and distribution.

About Ten Thousand Coffees
TenThousandCoffees.com is the world's largest network dedicated to connecting industry professionals with the next generation to unlock insight, share ideas, and identify talent, all through coffee conversations.  Since launching in 2014, TenThousandCoffees.com has grown organically through word of mouth and recommendation and is now available in over 30 industries in over 300 regions. Companies, alumni networks, and regions can partner with Ten Thousand Coffees by emailing info@tenthousandcoffees.com. To join tens of thousands of leaders and unlock the power of the next generation, visit TenThousandCoffees.com.

SOURCE North Strategic

Image with caption: "Through Ten Thousand Coffees’ network of thousands of Millennials, North Navigate offers CMOs and brand marketers a way to engage in one-on-one, or one-to-many conversations to share new product ideas, gain feedback on a particular program, or to create something brand new in a collaborative environment. (CNW Group/North Strategic)". Image available at: http://photos.newswire.ca/images/download/20150624_C8993_PHOTO_EN_18285.jpg

For further information: Mia Pearson, Co-Founder at North Strategic, 380 Wellington St W, Toronto, ON M5V 1E3, (647) 847-1347

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