Nordic Selfcare Institute(R) introduces Imedeen Prime Renewal(TM) cosmeceutical to Canada



    - New internal solution first to answer specific needs of women
    post-menopause -

    TORONTO, June 12 /CNW/ - Nordic Selfcare Institute(R), distributors of
Imedeen(R) - internationally renowned as the leading brand of internal
skincare and market leader for more than ten years - is proud to launch
Imedeen Prime Renewal(TM), the first internal skincare solution which
addresses the specific needs of post-menopausal women. Developed as a result
of consumer research carried out in Latin America, Europe and Asia, Imedeen
Prime Renewal ($128.00/120 tablets) is now available in leading pharmacies and
at select spas, plastic surgery and dermatology clinics nationally.
    As with all Imedeen supplements, Prime Renewal has been extensively
tested both in-vitro and in-vivo. The in-vivo research - published in the
European Journal of Clinical Nutrition (May 2006) - was an independently
conducted, six-month double-blind placebo controlled study on post-menopausal
women, 30 per cent of who were also taking HRT(1). Skin density was measured
using ultrasound and clinical photos were used by the investigator to assess
and grade skin parameters on the face. Skin aging on hands and décolletage
were also assessed and graded clinically. In addition, participants were
interviewed about their experience with the product.

    Proven to work from within
    --------------------------
    Prime Renewal tablets taken orally twice a day were shown to
significantly improve skin firmness and density, significantly reduce the
visibility of fine lines and wrinkles on the forehead, around the eyes and
lips, significantly improve the overall appearance of skin on hands and
décolletage, significantly reduce the visibility of hyper-pigmentation and age
spots, and stimulate the regeneration of collagen and the renewal of skin
cells after six months.
    Sixty per cent of the women interviewed experienced positive reactions
from friends and family commenting on their "new look."
    "We are thrilled to offer a scientifically proven solution to meet the
skincare needs of menopausal women here in Canada," says Nime Dean, president,
Nordic Selfcare Institute. "Prime Renewal is the first ingestible backed by
international research to offer age-defying skincare benefits to a growing
demographic, as a large population of Canada grows older."

    Suddenly the routine is not enough
    ----------------------------------
    During the first five years after menopause, skin loses 30 per cent of
its collagen, the fibrous protein responsible for giving the skin its strength
and suppleness. Women who are post-menopausal have significantly lower levels
of estrogen and it is well documented that estrogen has an effect on collagen
production. Collagen, elastin and moisture-retaining polysaccharides are
produced by cells called fibroblasts. Fibroblasts need estrogen in order to
function efficiently, so the rapid decrease in estrogen levels after menopause
can cause sudden and dramatic changes to the skin as the activity of the vital
structural elements slows down - the most noticeable being loss of firmness,
reduced suppleness and increased dryness.
    However, further research has shown that whilst women acknowledge that
their skin ages faster after menopause, they don't necessarily make the
connection between the hormonal changes taking place in their body and how
these accelerate skin aging. Defence against free-radical damage becomes even
more important as skin ages and its natural antioxidant defence system slows
down. UV damage to fibroblasts further affects collagen production and
cellular renewal.

    An all-natural solution
    -----------------------
    Soy isoflavones (natural plant based phyto-estrogen) are packed in the
Imedeen Prime Renewal formulation with zinc and chamomile, to reinforce the
action of Imedeen's exclusive Biomarine Complex(TM) - a marine extract rich in
proteins and polysaccharides similar to those found naturally in the skin's
supportive tissue.
    In response to the need for increased defence, Prime Renewal has also
been formulated with the new ViTea(TM) complex - a mix of potent antioxidants
including Vitamin C, Vitamin E, white tea, grape seed and tomato extracts.
Studies suggest that the ViTea protection complex may help provide skin cells
with a defence system against free radical damage.
    "Either in combination with other aging solutions and enhancements, or
alone, we are convinced women will appreciate the benefits of Prime Renewal as
an integral part of their daily beauty routine," concludes Dean.

    About Imedeen
    -------------
    Imedeen is renowned internationally as the leading brand of internal
skincare and market leader for more than ten years, manufactured by Ferrosan
A/S, a Danish pharmaceutical company. A unique concept in beautycare and
recognised by dermatologists because it helps improve the structure and
quality of the skin, Imedeen works from the inside rather than the outside,
nourishing the deeper layers of the dermis to improve and revitalise skin
texture and appearance. Imedeen is committed to ensuring that the brand is
recognised as a benchmark for excellence - not only by consumers, but also by
scientists, dermatologists, cosmetologists and aestheticians worldwide.
In-vivo testing is carried out on volunteers under controlled conditions for
scientists to assess the efficacy of the product; in-vitro testing gives a
deeper understanding of how the product actually works in the skin. Research
into all products is ongoing as the company strives to push the boundaries of
systemic skincare and remain at the cutting edge of new developments within
this growing sector. Nordic Selfcare Institute is the exclusive distributor of
Imedeen in Canada. More information is available at www.nordicselfcare.com.

    -------------------
    (1) There was no significant difference in the results for women on HRT





For further information:

For further information: a copy of the study findings, visuals or to
arrange an interview with a researcher or an Imedeen spokesperson, please
contact Susan Willemsen, Rebecca Kennedy or Tiffany Shiu at The Siren Group
Inc., Tel: (416) 926-8087, Fax: (416) 926-9712, Email: info@thesirengroup.com

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NORDIC SELFCARE INSTITUTE

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