ST. JOHN'S, June 2 /CNW/ - The Newfoundland and Labrador Medical
Association (NLMA) today launched a grassroots public information campaign
intended to encourage broad-based comment on a range of issues from access to
family physicians to child safety. Newly installed NLMA President Dr. Joseph
Tumilty unveiled the print advertisements during the Association's annual
general meeting in St. John's.
The advertisements began appearing in the province's daily and community
newspapers today and will run through the month of June. They focus on areas
of importance to patients, their doctors and the province's health care
system, including access and waiting times, care for seniors, and child
safety. The campaign invites the public to visit the NLMA website to learn
more about the topics highlighted in the ads and share their concerns,
comments and suggestions with the Association.
"An important aspect of the NLMA's work is to provide information and
encourage meaningful debate on issues of importance to our patients," said Dr.
Tumilty in launching the campaign, noting that this is the first phase of a
long-term campaign which the NLMA will use to highlight priority issues and to
support its advocacy work on behalf of patients.
"We hear from our patients, one on one, every day in every part of the
province. That's why we're talking about the issues our patients raise with
us. This is our way of saying we're concerned about the same issues and we
want to work with government to develop meaningful, long-term solutions.
"We hope this advertising campaign will engage patients and remind
government that there is an urgent need to act today to ensure our health care
system is sustainable and meets the highest standards of care possible," said
Dr. Tumilty. "Our patients deserve nothing less."
The print advertisements and more information on the campaign may be
viewed at www.nlma.nl.ca.
For further information:
For further information: Media Contact: Lynn Barter, ABC, Director,
Communications and Public Affairs, Newfoundland and Labrador Medical
Association, (709) 726-7424, ext. 306, Cell: (709) 727-6153,