Night at the Museum: Battle of the Smithsonian: The IMAX Experience posts strong opening weekend results



    LOS ANGELES, CA, May 26 /CNW/ - IMAX Corporation (NASDAQ:  IMAX; TSX:IMX)
and Twentieth Century Fox today announced that Night at the Museum: Battle of
the Smithsonian: The IMAX Experience opened with strong box office results on
Memorial Day weekend, posting an estimated $5.4 million from 160 IMAX(R)
theatres domestically, for a per screen average of approximately $34,000. The
IMAX release contributed approximately 8% of the films overall domestic gross
of $70 million, from less than 2% of the screens. The film also opened well
internationally, posting $520,000 from IMAX theatres.
    Night at the Museum: Battle of the Smithsonian: The IMAX Experience has
been digitally re-mastered into the unparalleled image and sound quality of
The IMAX Experience(R) with proprietary IMAX DMR(R) (Digital Re-mastering)
technology.
    "We're very pleased with the overall performance of the film and we're
happy to see so many people choosing to experience it in IMAX," said Bruce
Snyder, President, Domestic Distribution, Twentieth Century Fox. "The powerful
image and sound quality of The IMAX Experience has added an extra level of
excitement to an already exciting film and we look forward to continued
success during the weeks ahead."
    "The IMAX Summer film slate is building momentum with this fantastic
title," said IMAX CEO Richard L. Gelfond. "Twentieth Century Fox has delivered
another quality hit to IMAX theatres, and it's playing well throughout the
entire network, in both institutional venues and our new locations."
    "Shawn Levy and Twentieth Century Fox have created another wonderful
adventure for the whole family," added Greg Foster, Chairman and President,
IMAX Filmed Entertainment. "We're very happy to have another outstanding film
for the IMAX theatre network, giving moviegoers more options than ever before
when deciding to Experience it in IMAX. We're also very pleased to see that
the Smithsonian IMAX was the top performer in the country for the weekend."
    It's a new "Night" and "Museum" for Ben Stiller, who is joined by several
other stars from the original film, as well as new characters from history --
including Amy Adams as famed aviatrix Amelia Earhart, Hank Azaria as
villainous Egyptian pharaoh Kahmunrah, Christopher Guest as Russian tyrant
Ivan the Terrible and Alain Chabat as Napoleon. Owen Wilson is back as cowboy
Jedediah, and Robin Williams again rides into history as Teddy Roosevelt. The
centerpiece of the film will be bringing to life the Smithsonian Institution,
which houses the world's largest museum complex with more than 136 million
items in its collections, ranging from the plane Amelia Earhart flew on her
nonstop solo flight across the Atlantic and Al Capone's rap sheet and mug shot
to Dorothy's ruby red slippers and Archie Bunker's lounge chair. No major film
has ever shot inside the Smithsonian in Washington...until Night at the
Museum: Battle of the Smithsonian. The "Battle" begins in theaters and IMAX
everywhere May 22.

    About IMAX Corporation

    IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in digital and film-based motion picture technologies.
The worldwide IMAX network is among the most important and successful
theatrical distribution platforms for major event Hollywood films around the
globe, with IMAX theatres delivering the world's best cinematic presentations
using proprietary IMAX, IMAX(R) 3D, and IMAX DMR technology. IMAX DMR is the
Company's groundbreaking digital re-mastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience. IMAX's renowned
projectors display crystal-clear images on the world's biggest screens, and
the IMAX brand is recognized throughout the world for extraordinary and
immersive entertainment experiences for consumers. As of March 31, 2009, there
were 371 IMAX theatres (250 commercial, 121 institutional) operating in 43
countries.
    IMAX(R), IMAX(R) 3D, IMAX(R) DMR, The IMAX 3D Experience(R) and The IMAX
Experience(R) are trademarks of IMAX Corporation. More information about the
Company and IMAX box office results can be found at www.imax.com. You may also
connect with IMAX on Facebook (www.tinyurl.com/facebookimax), Twitter
(www.twitter.com/imaxnews) and YouTube (www.youtube.com/imaxmovies).

    This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include, but are not
limited to, general economic, market or business conditions, including the
length and severity of the current economic downturn, the opportunities that
may be presented to and pursued by the Company, the performance of IMAX DMR
films, conditions in the in-home and out-of home entertainment industries, the
signing of theatre system agreements, changes and developments in the
commercial exhibition industry, the failure to convert theatre system backlog
into revenue, investments and operations in foreign jurisdictions, foreign
currency fluctuations and the Company's prior restatements and the related
litigation and ongoing inquiries by the SEC and the OSC. These factors and
other risks and uncertainties are discussed in the Company's most recent
Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.




For further information:

For further information: Media: IMAX Corporation, New York, Sarah
Gormley, (212) 821-0155, sgormley@imax.com; Investors: IMAX Corporation, New
York, Heather Anthony, (212) 821-0121, hanthony@imax.com; Twentieth Century
Fox, Gregg Brilliant, gregg.brilliant@fox.com; Business Media: Sloane &
Company, New York, Whit Clay, (212) 446-1864, wclay@sloanepr.com;
Entertainment Media: Rogers & Cowan, Los Angeles, Elliot Fischoff, Jason
Magner, (310) 854-8128, jmagner@rogersandcowan.com

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