Nielsen launches my.spaceman software globally



    
    Space and planogram software customized to business, personalized to user
    role
    

    MARKHAM, ON, Feb. 23 /CNW/ - The Nielsen Company, a global leader in
merchandising technology, has launched my.spaceman, its latest space and
planogram management software solution. my.spaceman, slated to roll out across
over 100 markets including Canada, integrates existing Nielsen space and
planogram management software and databases into one simple and customizable
interface for a seamless user experience. In addition to integrating existing
solutions, my.spaceman enables easier integration with both client data and
planning systems, and Nielsen data. my.spaceman offers new analytical
reporting capabilities that can dramatically improve effectiveness and
efficiency of the space management process.
    "The flexibility and simplicity of the my.spaceman solution are
unparalleled in the marketplace. Client feedback indicates that this solution
can help retailers and manufacturers more rapidly implement their
customer-centric assortment and space management initiatives at the cluster
and store specific level, with the aim of maximizing revenue and profit in
difficult economic times," said Bruno Gaudin, Global Product Manager
Merchandising Services Business, The Nielsen Company.
    Nielsen's groundbreaking Spaceman(R) software has been a pioneer in space
management for the last two decades. Since then, Nielsen's space management
software solutions have been translated into 16 languages and used by more
than 2,700 businesses worldwide - comprising over 15,000 users from leading
retailers and manufacturers in over 100 countries.
    "The my.spaceman platform builds on Nielsen's extraordinary legacy and
leading global market share and is an exciting next step in the evolution of
merchandising solutions for the retail industry," remarked Art Dirik, Global
VP Merchandising Services Business, The Nielsen Company.

    
    About The Nielsen Company
    -------------------------
    
    The Nielsen Company is a global information and media company with
leading market positions in marketing information, media information, online
intelligence, mobile measurement, trade shows and business publications
(Billboard, The Hollywood Reporter, Adweek). The privately held company is
active in more than 100 countries, with headquarters in New York, USA. For
more information, please visit, www.nielsen.com





For further information:

For further information: Jayne Flinn Burton, (905) 943-8343,
jayne.flinnburton@nielsen.com

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THE NIELSEN COMPANY

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