NHL and TSN Announce Six-Year Multi-Platform Extension



    
        -- 70 regular season games annually; every game to feature at least
                             one Canadian team --
         -- Suite of digital rights includes broadband, wireless and
                             video-on-demand --
        -- Wednesday Night Hockey remains appointment viewing for
                               Canadian fans --
    

    TORONTO and NEW YORK, June 3 /CNW/ - TSN and the NHL have agreed to a new
six-year broadcast and digital rights deal that provides the NHL on TSN with
more coverage of Canadian teams than ever before, it was announced today by
NHL Deputy Commissioner Bill Daly and Rick Brace, President, Revenue, Business
Planning and Sports, CTV Inc. The agreement commences with the 2008-09 season
and runs through 2013-14.
    "This landmark agreement provides TSN with its strongest NHL package
ever. Giving Canadian hockey fans more coverage of their teams has always been
a top priority for TSN and this new deal delivers with greater access to
Canadian teams and expanded hockey coverage on the digital platforms," said
Brace. "The deal underscores TSN's valued partnership with the NHL and we look
forward to reaching new audiences and achieving new milestones with our
all-encompassing NHL programming."
    "TSN does an outstanding job of capturing all aspects of NHL hockey, and
we are extremely pleased that our fans in Canada can look forward to six more
seasons of creative, innovative and passionate NHL coverage," said Daly.
    Under terms of the deal, TSN secures exclusive Canadian specialty
television rights for national English-language broadcast and digital coverage
of NHL games. Details of the agreement are as follows:

    
    -   TSN will televise 70 regular season games annually; for the first
        time, all games will feature at least one Canadian team
    -   TSN will televise the first three rounds of the Stanley Cup(R)
        Playoffs, with the possibility of featuring a Canadian team in the
        Conference Quarter-Finals; marks the first time TSN would have
        coverage of a Canadian team in the post-season
    -   Vast majority of games will be in High Definition on TSN HD
    -   Suite of digital rights for TSN telecasts includes broadband,
        wireless and video-on-demand
    -   Continued exclusivity of Wednesday Night Hockey, in which there are
        no other national or local telecasts
    -   Continued exclusive Canadian coverage of the NHL Entry Draft and NHL
        Draft Lottery Special
    

    Headlining TSN's increased Canadian team coverage is the Toronto Maple
Leafs with 17 appearances annually, followed by Montreal with 15, and 10
appearances each for Vancouver, Calgary, Edmonton and Ottawa.
    TSN's relationship with the National Hockey League dates back to 1987.
Since then, TSN has aggressively worked to grow its NHL telecasts to marquee
status. In fact, audience levels have increased 32% in the last five seasons,
going from 311,000 viewers in 2002-03 to a season-ending national average
audience of 410,000 viewers in 2007-08 (2+)(*). Audience levels have also
increased 30% over the past five seasons in the key A25-54 demo coveted by
advertisers. TSN has continually reached and surpassed audience levels
previously attained only on conventional networks, with the crowning moment
occurring on opening night of the 2005-06 season when a record 2.1 million
viewers tuned in to TSN's Senators-Maple Leafs telecast. It was the largest
audience ever for an NHL on TSN telecast.
    The audience growth caps an ambitious, long-term broadcast, marketing and
promotions strategy for the NHL on TSN, which garnered two Gemini Awards last
year for excellence in sports broadcasting. The NHL on TSN continues to
receive critical acclaim for its innovative production elements
(One-Up/One-Down and Front Row Centre, in which both the play-by-play
announcer and analyst are at ice level), award-winning promotions (Million
Dollar Shootout), unique marketing/PR campaigns (Hockey Lives Here, Six Cities
in Six Days), and its esteemed broadcast team and high-profile guest analysts.
    Complementing TSN's NHL game and event coverage is the network's
comprehensive NHL programming that includes Molson That's Hockey, TradeCentre,
Hockey Hall of Fame Induction Celebration, Free Agent Frenzy, Fantasy Draft
and Playoff Specials, McGuire's Monsters, as well as SportsCentre and talk
shows Off The Record and TSN The Reporters with Dave Hodge.
    TSN is committed to continue providing unparalleled exposure for its NHL
programming through on-air cross-promotional support on the CTV family of
networks and services, including CTV, NHL Network, ESPN Classic, MuchMusic,
MTV, Discovery Channel and The Comedy Network.
    TSN previously owned the NHL national package from 1987-88 to 1997-98 and
from 2002-03 to 2007-08. Under the current expiring agreement, TSN owned the
broadcast rights to 70 regular season games annually and the first three
rounds of the Stanley Cup(R) Playoffs.

    About the NHL
    -------------
    The National Hockey League, founded in 1917, is the second-oldest of the
four major professional team sports leagues in North America. Today, the NHL
consists of 30 Member Clubs, each reflecting the League's international
makeup, with players from more than 20 countries represented on team rosters.
According to a Simmons Market Research study, NHL fans are younger, more
educated, more affluent, and access content through digital means more than
any other sport. The NHL entertains more than 100 million fans each season
in-arena and through its partners in national television (VERSUS, NBC, TSN,
CBC, RDS, RIS, NASN, NHL Network and HDNet) and radio (Westwood One and XM
Radio). Through the NHL Foundation, the League's charitable arm, the NHL
raises money and awareness for Hockey Fights Cancer, Hockey's All-Star Kids
and NHL Diversity, and supports the charitable efforts of all NHL players. For
more information on the NHL, log on to NHL.com.

    About TSN
    ---------
    TSN, a division of CTVglobemedia, is Canada's Sports Leader. Setting the
Canadian sports broadcasting standard, TSN was voted the No. 1 source for
sports coverage and news by sports fans across the country.(xx) TSN's
comprehensive broadcast schedule features SportsCentre, the NHL and first
three rounds of the Stanley Cup Playoffs; International Hockey including the
IIHF World Junior Championship; the Olympic Games through 2012; CFL including
Friday Night Football; NFL including Sunday and Monday Night Football; PGA
TOUR and all four golf Majors; Blue Jays baseball; Raptors basketball and the
NBA Finals; Season of Champions Curling; Auto Racing including NASCAR, Formula
One and IRL; Tennis and all four Grand Slam events; EURO 2008 and UEFA
Champions League Soccer; and HBO World Championship boxing. TSN HD offers more
sports coverage, more hours and more events in High Definition than any other
network in Canada. TSN is available in 9 million households. TSN's programming
and news content is also available online at TSN.ca.
    (*)All audience figures courtesy of BBM Nielsen Media Research
(xx)2007/2008 Roper Reports Canada




For further information:

For further information: NHL - Kerry McGovern, (w) (212) 789-2172, (c)
(206) 226-5566, kmcgovern@nhl.com; TSN - Andrea Goldstein, (w) (416) 332-7575,
(c) (647) 224-8800, agoldstein@tsn.ca


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