TORONTO, Feb. 22 /CNW/ - Labatt Breweries of Canada announced today it
has been informed by the National Hockey League that the league intends
to terminate its relationship with Labatt at the end of June 2011. The
NHL stated it has entered into a sponsorship agreement with Molson
Coors in Canada and MillerCoors in the US.
"Labatt has been the official beer sponsor of the NHL in Canada for more
than a decade and we began sponsorship renewal negotiations with the
league several months ago to secure sponsorship rights," said Labatt
Vice President, Corporate Affairs, Charlie Angelakos. "These
negotiations with the NHL proceeded positively and in good faith to the
point where the parties had agreed upon the terms of renewal of a
sponsorship agreement until 2014. Nothing has happened to change that
"We have an agreement with the league and are pursuing all legal
remedies available to us to enforce this agreement," said Angelakos.
"Bud and hockey belong together and we will pursue our case
In addition to Labatt's NHL sponsorship in Canada, sibling
Anheuser-Busch and its Bud Light brand have a long and proud hockey
history and currently sponsor 22 of the 24 NHL teams based in the
Angelakos added, "Budweiser and hockey are a natural fit and in addition
to the league sponsorship, we are actively looking for opportunities on
a team and grass-roots level to reinforce that connection."
SOURCE Labatt Breweries of Canada
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