MIAMISBURG, Ohio, June 6 /CNW/ -- NewPage Corporation today announced new
product brand names manufactured by its Specialty Papers business area for
beverage label and release liner base papers. These changes are required by
NewPage's agreements with Stora Enso Oyj.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080514/NEWPAGELOGO )
The new beverage label and release liner product brands are now as
-- The water bottle label paper brand EcoSet is renamed EcoPoint(TM)
-- Full wet strength beer label paper UniSet is now DuraPoint(TM)
-- Partial wet strength beer label paper DanSet is renamed ProPoint(TM)
-- The metallizing label papers MetaSet and UniSet MSP have become
ProPoint(TM) Medalist and DuraPoint(TM) Medalist, respectively
-- The LumiSil family of multifunctional release liner base papers is now
"NewPage offers an unmatched portfolio of specialty papers, centered on
providing customers with innovative and sustainable labeling and packaging
paper solutions," said David Diekelman, executive director, sales and business
development for NewPage Specialty Papers. "Specifically, our beverage label
and release liner brand names will change, but the quality and performance
standards of these papers will remain unchanged."
"Specialty papers from NewPage are on the job protecting, transporting,
identifying, tracking and branding products every minute of every day," said
Ed Buehler, general manager, specialty papers. "Our papers work hard for our
customers, representing innovation, sustainability and a strong customer-
focus. All are critical components of these successful brands."
The transition to new beverage label and release liner base paper brand
names was completed by NewPage Specialty Papers in early March 2008. Effective
immediately, these re-branded products are available for ordering.
For additional information, please visit the company's Web site at
About NewPage Specialty Papers
NewPage Specialty Papers is North America's largest coated specialty
papers producer. As a business area within NewPage Corporation, NewPage
Specialty Papers specializes in the design, development, production, sales,
marketing and support of specialty papers for the flexible packaging,
technical and label markets in North and South America, and extending to
Europe and Asia.
About NewPage Corporation
Headquartered in Miamisburg, Ohio, NewPage Corporation is the largest
coated paper manufacturer in North America, based on production capacity, with
$4.7 billion in pro forma net sales for the year ended December 31, 2007. The
company's product portfolio is the broadest in North America and includes
coated freesheet, coated groundwood, supercalendered, newsprint and specialty
papers. These papers are used for corporate collateral, commercial printing,
magazines, catalogs, books, coupons, inserts, newspapers, packaging
applications and direct mail advertising.
NewPage owns paper mills in Kentucky, Maine, Maryland, Michigan,
Minnesota, Nova Scotia, and Wisconsin. These mills currently have a total
annual production capacity of approximately 5.5 million tons of paper,
including approximately 4.3 million tons of coated paper, approximately
920,000 tons of uncoated paper and approximately 300,000 tons of specialty
paper, as well as approximately 3.2 million tons of pulp.
For further information:
For further information: Shawn Hall of NewPage Corporation,
+1-937-242-9373 Web Site: http://www.newpagecorp.com